Why Free Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”

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How Amazon is Disrupting the Product Restocking Market

Image via http://www3.pcmag.com/media/images/462223-amazon-dash-button-tide-810.jpg?thumb=y&width=740&height=426 In 2015, Amazon launched a Dash Replacement Service. The service offered with home appliances with built in connected API’s with the option of reordering dish soap and detergent. Since early 2015 brands such as Brother International, General Electric, Gmate have partnered with the online retailer. Even Samsung has partnered up with Amazon to allowContinue reading “How Amazon is Disrupting the Product Restocking Market”

How Laws and Mandates Create and Disrupt Markets

Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. TheContinue reading “How Laws and Mandates Create and Disrupt Markets”

Why Brands Should Use Visual StoryTelling

They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story with words alone puts the burden of visualization on the prospect. As words mean different things to different people based on life experience and culture, it is possible for your message to be misinterpreted. ForContinue reading “Why Brands Should Use Visual StoryTelling”

Selling and Marketing Brand X

When you are selling and marketing a brand x product, there are many challenges that you face. These challenges range from questions on product reliability to a lack of brand recognition. One of the first things that I would handle is product reliability. This comes from the product development and engineering side of your business.Continue reading “Selling and Marketing Brand X”

What the New York Auto Show Can Teach Us About Trade Show Marketing

Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales.  As a Dental Sales Rep, I worked the Greater New York Dental meeting. This is a show where Dental Manufacturers and distributors show off current and new products they have to offer. Today, I am goingContinue reading “What the New York Auto Show Can Teach Us About Trade Show Marketing”

How to Generate Leads for Your Business

Lead Generation is an essential building block for businesses to find potential buyers who are interested in their products and services. In previous posts, I discussed how to prospect and identify your target market. In this post, I will discuss how businesses can find leads and what mediums can be used to obtain leads. Many mediums can be used toContinue reading “How to Generate Leads for Your Business”

How to Build Your Business & Brand Using Facebook Pages

In my last post, I discussed about how to build your personal brand on Facebook. Today I am going to discuss how to brand your business using Facebook pages. Remember Facebook is the largest Social networking site which means that your customers and prospects are on the site. Your job as a business and a brandContinue reading “How to Build Your Business & Brand Using Facebook Pages”

Build your Brand and Spread Ideas Using @Twitter

Twitter is a great social networking site for people and brands to spread ideas quickly.  Twitter is also a great marketing tool for brands to promote products and services. Twitter has a few hundred million users worldwide. Getting started with Twitter is quick and easy. To get started using Twitter you need to do the following: 1Continue reading “Build your Brand and Spread Ideas Using @Twitter”

Building your Personal & Corporate Brand using LinkedIn

Use of social media is essential in personal and corporate branding.  The networks that brands should be on are LinkedIn, Twitter, Facebook, YouTube and Google+. Writing blogs and having websites are also essential for building a brand.  Today I am going to discuss how to build your brand using LinkedIn. LinkedIn is a professional networkingContinue reading “Building your Personal & Corporate Brand using LinkedIn”