Key Insights from Digital Agency Expo

I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019. Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo. In his opening talk how to recession-proofContinue reading “Key Insights from Digital Agency Expo”

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An Inside Look at the 2018 NY Auto Show

There are many exhibits at the New York Auto Show that showcased innovations and technological advances in the automotive industry.  After two days of coverage on the press preview days, I am going to share my favorite product unveils and displays. This year, I also did a video walk through of the show floor to provideContinue reading “An Inside Look at the 2018 NY Auto Show”

How to be a CMO & Create the Marketing Function of an Organization

image via http://www.ey.com/gl/en/services/advisory/ey-dna-of-sales-and-marketing-leaders-reinvention-of-the-cmo#.WCsll-YrLIU The role of CMO needs to focus on more than just marketing to increase sales as seen in this chart. Image via http://blog.marketo.com/2007/04/are_you_a_cmo_o.html To have success in the CMO role, you need to: get executive buy in on authority and the ability to make changes, otherwise you are doomed to fail. Brand MessageContinue reading “How to be a CMO & Create the Marketing Function of an Organization”

How Turkey’s President is using Marketing & Tech to Stop a Coup

image via http://www.telegraph.co.uk/content/dam/news/2016/07/15/103392330TurkishsoldiersbridgeNEWS-large_trans++eo_i_u9APj8RuoebjoAHt0k9u7HhRJvuo-ZLenGRumA.jpg The military in Turkey is attempting to overthrow the Government in a coup. Bridges and roads are blocked. Also, the military has taken over state TV. However, the President of Turkey has been able to keep the military at bay by doing the following: 1. Using FaceTime a popular messaging service provided by Apple onContinue reading “How Turkey’s President is using Marketing & Tech to Stop a Coup”

How to Optimize Presentations & Content to Buyer Learning Styles

image via connections academy.com Creating customer centered  presentations that engage customers are essential. Previously I spoke about how to accomplish this.  However, another key element to creating both customer centered presentations and digital content is knowledge of buyer learning styles. In other words, how buyers learn best. There are three learning styles, Visual, Auditory & kinesthetic.Continue reading “How to Optimize Presentations & Content to Buyer Learning Styles”

2016 NY Auto Show Press Preview

Image via http://www.logo-designer.co/new-york-auto-show-unveils-new-logo-design-brand-strategy/ There are countless exhibits at the New York Auto Show that were integrated with cutting edge technology, Hybrids and Virtual Reality or VR for short. After two days of coverage on the press preview days, I am going to share my favorite product unveils and displays. #Press Preview from 2016 @NYAutoShow https://t.co/x1jJJ1mFXm #nyiasContinue reading “2016 NY Auto Show Press Preview”