facebook – Sales, Marketing & Social Media Today

How to Integrate SlideShare into a Marketing Strategy

SlideShare is a great platform for creating original and repuropsed Content. Acquired by LinkedIn, SlideShare is fully integrated with the LinkedIn platform. Slideshare is a social network of its own. Users can follow other users content; similar to LinkedIn. Signing up for a SlideShare account is easy and be done quickly with a LinkedIn account.Continue reading “How to Integrate SlideShare into a Marketing Strategy”

Build your Brand with a Blog

Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. Popular blog posts formats are:Continue reading “Build your Brand with a Blog”

Market Your Expertise with Paper.li

Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the formContinue reading “Market Your Expertise with Paper.li”

My Top 5 Articles from 2012

In my last post, I shared my top 10 articles of all time. As today is New Year’s Eve, I wanted to reflect on my top five articles of 2012. #1 How to Deal with Difficult Customers In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal withContinue reading “My Top 5 Articles from 2012”

What the New York Auto Show Can Teach Us About Trade Show Marketing

Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales. As a Dental Sales Rep, I worked the Greater New York Dental meeting. This is a show where Dental Manufacturers and distributors show off current and new products they have to offer. Today, I am goingContinue reading “What the New York Auto Show Can Teach Us About Trade Show Marketing”

How to Build Your Business & Brand Using Facebook Pages

In my last post, I discussed about how to build your personal brand on Facebook. Today I am going to discuss how to brand your business using Facebook pages. Remember Facebook is the largest Social networking site which means that your customers and prospects are on the site. Your job as a business and a brandContinue reading “How to Build Your Business & Brand Using Facebook Pages”

Personal Branding on Facebook:The Basics

Facebook is the largest social networking site in the world. Facebook has about 650 million users worldwide. Almost everyone is on Facebook. From teenagers to baby boomers, people from all walks of life are using Facebook. In this post, I am going to discuss the basics of personal branding on Facebook. To sign up forContinue reading “Personal Branding on Facebook:The Basics”

Build your Brand and Spread Ideas Using @Twitter

Twitter is a great social networking site for people and brands to spread ideas quickly. Twitter is also a great marketing tool for brands to promote products and services. Twitter has a few hundred million users worldwide. Getting started with Twitter is quick and easy. To get started using Twitter you need to do the following: 1Continue reading “Build your Brand and Spread Ideas Using @Twitter”

Building your Personal & Corporate Brand using LinkedIn

Use of social media is essential in personal and corporate branding. The networks that brands should be on are LinkedIn, Twitter, Facebook, YouTube and Google+. Writing blogs and having websites are also essential for building a brand. Today I am going to discuss how to build your brand using LinkedIn. LinkedIn is a professional networkingContinue reading “Building your Personal & Corporate Brand using LinkedIn”