inboundmarketing – Sales, Marketing & Social Media Today

Why Inbound Marketing Should Not Take a Back Seat to Current Customers

Inbound Marketing is a valuable strategy businesses can use to obtain new customers. Inbound Marketing is defined as Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos & SEO. In a prior article, I outline the 4Continue reading “Why Inbound Marketing Should Not Take a Back Seat to Current Customers”

Customer Marketing: What We Can Learn from Actors

Image via Garrison Everest When Actors land a role to play, they need to memorize their lines but for their delivery to be believable, they need to become the character. Actors become the character they play by doing research. This research is conducted by: reading books/watching videos about the life of the character, conducting interviewsContinue reading “Customer Marketing: What We Can Learn from Actors”

Inbound 101

Recently, I became certified by Hubspot in Inbound Methodology. I want to define Inbound Marketing. Inbound Marketing is Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos & SEO. Inbound Marketing is very different from OutboundContinue reading “Inbound 101”

WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article

WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”

How to Integrate SlideShare into a Marketing Strategy

SlideShare is a great platform for creating original and repuropsed Content. Acquired by LinkedIn, SlideShare is fully integrated with the LinkedIn platform. Slideshare is a social network of its own. Users can follow other users content; similar to LinkedIn. Signing up for a SlideShare account is easy and be done quickly with a LinkedIn account.Continue reading “How to Integrate SlideShare into a Marketing Strategy”