People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience. I asked the following: 1.What do you hope to gain from your marketing efforts? 2. What is your biggest marketing challenge? Why? Based on survey findings, 56 percent ofContinue reading “Why People Do Marketing & Their Challenges”
Tag Archives: lead generation
Marketing New Product features to Prospects & Customers: What I’d Do
If I was going to launch a bunch of new product features and I was tasked with developing a social media marketing campaign to market these features to existing customers and generate new leads. What questions might I have when starting to plan the campaign? I would ask: Which channels do customers use when makingContinue reading “Marketing New Product features to Prospects & Customers: What I’d Do”
Marketing a Start Up to Prospects & Customers
For a start up to have any success in generating sales, you have to know four things: 1 Who can buy your product or service? 2 Who are the decision makers? 3 Where are these decision makers going to make buying decisions? 4 How do these people make buying decisions? I covered the first twoContinue reading “Marketing a Start Up to Prospects & Customers”
25 Ways to Drive Revenue using Sales & Marketing
Image via http://www.walkerandgrimes.com/wp-content/themes/shell-lite/images/featured-image.jpg The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales & Marketing Strategies for driving revenue. 1.Market Research & Competitor Analysis Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businessesContinue reading “25 Ways to Drive Revenue using Sales & Marketing”
WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article
WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”
How to Integrate SlideShare into a Marketing Strategy
SlideShare is a great platform for creating original and repuropsed Content. Acquired by LinkedIn, SlideShare is fully integrated with the LinkedIn platform. Slideshare is a social network of its own. Users can follow other users content; similar to LinkedIn. Signing up for a SlideShare account is easy and be done quickly with a LinkedIn account.Continue reading “How to Integrate SlideShare into a Marketing Strategy”
Content Marketing 360
Creating & Executing an engaging Marketing Strategy for Lead Gen & Demand Gen organically. A how to guide on getting started. About the Author Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.Continue reading “Content Marketing 360”
Content Curation: 4 Ways to Improve your Content Marketing Results
image via wonacotpr.com Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curationContinue reading “Content Curation: 4 Ways to Improve your Content Marketing Results”
My Digital Marketing/Social Media/Content Marketing Insights Part 1
Below are my topic marketing insights by topic. Digital Marketing/Social Media/Content Marketing How to Get Started on Social Media Today, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing an opportunity. The major Social networks are LinkedIn, Twitter ,Facebook tumblr, &Continue reading “My Digital Marketing/Social Media/Content Marketing Insights Part 1”
How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation
Content Marketing is a great way to connect and engage with potential customers. Only through thoughtful connecting and engagement with others will you be able to obtain quality leads and create demand for your products. Making people want to connect with you on Social Networks is the key to uncovering any needs they may have.Continue reading “How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation”
Sales, Marketing & Social Media Today 