Why People Do Marketing & Their Challenges

People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience. I asked the following:  1.What do you hope to gain from your marketing efforts? 2. What is your biggest marketing challenge? Why? Based on survey findings, 56 percent ofContinue reading “Why People Do Marketing & Their Challenges”

Marketing New Product features to Prospects & Customers: What I’d Do

If I was going to launch a bunch of new product features and I was tasked with developing a social media marketing campaign to market these features to existing customers and generate new leads. What questions might I have when starting to plan the campaign? I would ask: Which channels do customers use when makingContinue reading “Marketing New Product features to Prospects & Customers: What I’d Do”

Marketing a Start Up to Prospects & Customers

For a start up to have any success in generating sales, you have to know four things: 1 Who can buy your product or service? 2 Who are the decision makers? 3 Where are these decision makers going to make buying decisions? 4 How do these people make buying decisions? I covered the first twoContinue reading “Marketing a Start Up to Prospects & Customers”

WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article

WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”

Content Curation: 4 Ways to Improve your Content Marketing Results

 image via wonacotpr.com Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curationContinue reading “Content Curation: 4 Ways to Improve your Content Marketing Results”

My Digital Marketing/Social Media/Content Marketing Insights Part 1

Below are my topic marketing insights by topic. Digital Marketing/Social Media/Content Marketing How to Get Started on Social Media Today, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing  an opportunity. The major Social networks are LinkedIn, Twitter ,Facebook tumblr, &Continue reading “My Digital Marketing/Social Media/Content Marketing Insights Part 1”

How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation

Content Marketing is a great way to connect and engage with potential customers. Only through thoughtful connecting and engagement with others will you be able to obtain quality leads and create demand for your products. Making people want to connect with you on Social Networks is the key to uncovering any needs they may have.Continue reading “How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation”