I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019. Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo. In his opening talk how to recession-proofContinue reading “Key Insights from Digital Agency Expo”
Tag Archives: ecommerce
5 Key Strategies from Digital Marketing World Forum 2019
I covered the Digital Marketing World Forum in New York this past week. There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation. My key insights were: 1. To improve customer retention, brands need to understand their customers toContinue reading “5 Key Strategies from Digital Marketing World Forum 2019”
Key Insights from Digital Summit
I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also ableContinue reading “Key Insights from Digital Summit”
New Jersey Innovation in Action at Venture Conference
I had the privilege of covering the Venture Conference in Newark, NJ this past Thursday. James Barrood, President of the NJ Tech Council opened the conference. The conference was held at NJIT; a school that prides itself on preparing its student for STEM careers. NJIT is helping to innovate New Jersey. NJIT President Joel Bloom discussedContinue reading “New Jersey Innovation in Action at Venture Conference”
Takeaways from Salesforce World Tour
Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience. Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing. Customer Experience Marketing Data 65 % of Consumers say their loyalty is influenced by companies sending personalized messages. 52% of Customers are likely to switchContinue reading “Takeaways from Salesforce World Tour”
How Voice is Changing Marketing & Customer Experience
I recently covered Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place. The conference was hosted at New Jersey Institute of Technology. I was amazed about the impact voice technology will have on our lives. According to comscore.com, Voice search will account for 50 % of allContinue reading “How Voice is Changing Marketing & Customer Experience”
4 Questions to Ask Before Your Next Email Campaign
Many people ask, what is the best day and time to execute an email campaign? Instead of trying to get the best day and time to execute an email marketing campaign, I would instead focus on developing compelling content that includes visuals. Before starting you should be able to answer the following questions when creatingContinue reading “4 Questions to Ask Before Your Next Email Campaign”
How to use Market Research as a Digital Sales & Marketing Tool
Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to studyContinue reading “How to use Market Research as a Digital Sales & Marketing Tool”
How Brands can Serve Challenging Customers & Influencers on Social Media
We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is empowered. Social consumers quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with theContinue reading “How Brands can Serve Challenging Customers & Influencers on Social Media”
How Amazon is Disrupting the Product Restocking Market
Image via http://www3.pcmag.com/media/images/462223-amazon-dash-button-tide-810.jpg?thumb=y&width=740&height=426 In 2015, Amazon launched a Dash Replacement Service. The service offered with home appliances with built in connected API’s with the option of reordering dish soap and detergent. Since early 2015 brands such as Brother International, General Electric, Gmate have partnered with the online retailer. Even Samsung has partnered up with Amazon to allowContinue reading “How Amazon is Disrupting the Product Restocking Market”
Sales, Marketing & Social Media Today 