Takeaways from Salesforce World Tour

Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience.

Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing.

Customer Experience Marketing Data

  • 65 % of Consumers say their loyalty is influenced by companies sending personalized messages.
  • 52% of Customers are likely to switch from a brand if they do not make an effort to personalize communications to them.
  • Customers need a consistent experience with Brands across all touch points.

Retail Shoppers that click recommendations spend 5 times more per visit.

Sales, Bizdev:
79 % of Salespeople who use Social Media to sell outperform those that don’t.

Here is a Keynote from Salesforce CEO Mark Benioff.

Salesforce does a great job of providing information on industry trends. Everyone who attends Salesforce World Tour and/or Dreamforce is a Trailblaizer. The company brings people together and builds a community.

What insights do you use to make Sales and Marketing decisions?

Published by Dan Galante

The blog is published on WordPress, Tumblr, LinkedIn, and Medium. Accomplishments Grew audience organically to 27,000+ followers on LinkedIn & 21,000+ followers on WordPress Invited by organizers to attend and cover industry events, conferences, and tradeshows WordPress: https://dangalante.me/ Tumblr: http://www.askdangalante.com/ LinkedIn: https://www.linkedin.com/today/author/DanGalante Medium https://medium.com/@DanGalante

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