Why Free Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”

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Key Insights from The AI Summit on The Future of AI

I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.   According to Tractica, AI is being implemented globally. AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how toContinue reading “Key Insights from The AI Summit on The Future of AI”

Standing Tall in the Face of Rejection

Dealing with rejection in Sales, Marketing, Business, Job Search and Life is rough. I have experienced rejection in various aspects of life. It is important to not take rejection personally. When you are rejected in job search and career; remember that it applies to the specific situation, position, promotion, transfer but not you as aContinue reading “Standing Tall in the Face of Rejection”

How Voice is Changing Marketing & Customer Experience

I recently covered  Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place. The conference was hosted at New Jersey Institute of Technology. I was amazed about the impact voice technology will have on our lives. According to comscore.com, Voice search will account for 50 % of allContinue reading “How Voice is Changing Marketing & Customer Experience”