5 Key Strategies from Digital Marketing World Forum 2019

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I covered the Digital Marketing World Forum in New York this past week.

There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation.

My key insights were:

1. To improve customer retention, brands need to understand their customers to personalize their experiences across all touchpoints. Marketers from different verticals shared how they were able to improve customer loyalty and retention by personalizing and creating customer experiences across all touchpoints.

2. Many times, customer data tells a story that contradicts preconceived hunches and opinions. Marketers from T-Moblie and Decoded found this out when they marketed Cell Phone plans to the 55+ community.

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3. Marketers have the tools to better understand their customers and to track the results of their efforts faster than ever before. These tools empower marketers to improve the customer journey and experience. With this power comes the obligation to better serve their customers and to quickly pivot when their tactics and strategies are not effective. Marketers with different products and services shared their stories and strategies

4. Companies that are going to use Chatbots to serve customers need to train Chatbots to handle complex requests from customers. Chatbots should not be used to answer questions like the hours of a store or simple information that can be obtained from a website.

5. Privacy Legislation similar to GDPR is coming to the United States. Laws in California and Nevada are being enacted in 2020. OneTrust shared how Marketers can prepare and comply with the Californa Consumer Privacy Act (CCPA).

What is the next trend in Marketing?

Comment and share below.

Additional Pictures can be found here.

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How Voice Tech is Innovating Marketing & The Customer Experience

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I covered Voice Summit last week at NJIT in Newark, New Jersey. Voice Summit is the largest voice tech conference that brings the conversational design ecosystem together in one place.

Last year was the first Voice Summit. It was amazing to see how the industry has advanced in the past year. This year, the conference grew to over 5,000 attendees!

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Voice Summit was a great place to network. Many Voice Startups demoed their offerings as well.

Founder Pete Erikson shares the story of Voice in the opening press conference. Pete shared the podium with Voice industry leaders and Newark Civic Leadership.

The conversation in Voice has shifted from should brands have a Voice Strategy to how to effectively incorporate voice technology across the organization. Attendees had opportunities to attend hands-on voice workshops on topics ranging from creating brand guidelines to building a voice strategy from the ground up. I took the Voice strategy workshop conducted by Brett Kinsella of VoiceBot.Ai. We received a workbook that had questions that served as building blocks to build our voice strategy.

I had was able to get a look at the Expo Floor where I was able to meet exhibitors and explore the Amazon Smart Home. It was amazing to see how voice technology has transformed the home experience. In this video, I was able to ask Alexa to play Who Wants to Be a Millionaire and to play music, etc.

Marketers have many opportunities with Voice and Audio Content according to Voices.com research. Content takes the form of short and long-form ranging from Flash Briefings up to Audiobooks.

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However, when it comes to smart speakers only, 18% of users discover skills from brand advertising according to Vixen Labs.

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Brands need to prepare to change their Marketing and Advertising for Voice. A panel shared their thoughts on how to improve how to achieve this aim.

Edison Research and NPR conducted market research on the topic of smart speaker customer behavior. The number of smart speakers in U.S. homes grew 78% from December of 2017 to December. The research packed with data you can see here.

Brett Kinsella led a panel where Marketers shared how they have developed and implemented their strategy for Voice.

Steve Keller of Pandora shared his thoughts on the topic of Sonic Branding and Sound Business.

On a side note, NJIT was nice enough to provide me with a tour of the start-up incubator and co-working space opening this September. I was able to see areas being built from the ground up just as startups are.

I also was able to see the Alexa Cup which is Amazon’s initiative to pair Marketers and developers to work on projects such as Female Empowerment and Mental Health.

What touched me on a human level was the closing keynote entitled “A journey through a deaf developer’s eyes.” In this keynote, Thomas Chappell of Prudential shared his story. Thomas is unable to speak.

After his talk, I was able to meet him. People communicate with him using Voice to speech technology and American Sign language. I was able to use the technology on a smartphone to have a full conversation with him.

Voice Summit was an amazing conference. I want to thank Pete Erikson, the Modev Team, NJIT, the City of Newark, and the State of New Jersey for having me as their guest.

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Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY

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I covered TechDay in New York City at the Jacob Javits Center this past Friday. TechDay gives attendees the opportunity to discover the latest technologies and innovate startups.

Organizers of the event offered the opportunity to: network with Venture Capitalists, Accelerators listen to Tech Talks, Fireside chats and pitch your Start up. Attendees also can look for a job or business opportunity with exhibitors and start ups. Entrepreneurs even had the opportunity to audition for SharkTank.

I took a longer walk through at TechDay here.

Companies that pitched were from all different industries. You can watch the pitches here courtesy of TechDay

I really enjoyed the event. Did you attend? What are your thoughts on TechDay NY? Comment and share below.

If you were not in New York, TechDay is coming to Los Angeles and London later in the year.

If you were not in New York, TechDay is coming to Los Angeles and London later in the year.

I really enjoyed the event. Did you attend? What are your thoughts on TechDay NY?

Comment and share below.

A Sneak Peek of the 2019 NY Auto Show

There are amazing exhibits at the New York International Auto Show that showcased innovations in the auto industry. These innovations included an increased number of: Hybrid, Electric and Voice enabled vehicles. Mercedes-Benz showcased its Voice enabled vehicles in its Press Conference.

Porsche celebrated the 50th Anniversary of the 911 with the unveil of the 911 Speedster. This was really enjoyable to see.

Ford celebrated National Mustang Day celebrating 50 years of the Mustang.

Porsche and Ford were not alone in celebrating an anniversary. Nissan celebrated 50 years of the 370Z with a commemorative edition.

Kia had an exciting release with the release of the Stinger and Habiniro.

Mazda released the Mazda 3 and CX-5.

Exotic Cars were also at the show.

There were so many amazing vehicles on display. To showcase them, I did a live walk through of the show floor where I covered them more in-depth.

Additional Pictures can be found on Instagram.

The show is truly amazing but don’t take my word for it. See for yourself!

The New York International Auto Show is open to the public from Friday, April 19th to Sunday, April 28th, 2019. Tickets cost $17 for Adults, $7 for Children, pricing for groups and tours can be found on the website. For more information go to http://www.autoshowny.com/tickets.

What do you want to see at the show? If you have attended the show, what was your favorite exhibit?

Comment below.

4 Key Insights from DMWF

Last week I covered the Digital & Social Marketing Conference in New York.

There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were:

1. Influencer Marketing is growing and it is up to brands to get it right.

2.Brands need to use Social Listening to understand their Customers if they expect to grow.

3. Brands need to have two-way conversations with customers across social channels instead of just broadcasting one way advertising messages.

4. Creating and using infographics are great ways to engage an audience.

Additional Panels

How Content and Social Media will Evolve

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How Gerber improved the Customer Experience to transform its Brand

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How do you think Marketing will change?

Comment and share below.