I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also ableContinue reading “Key Insights from Digital Summit”
Tag Archives: branding
4 Key Insights from DMWF
Last week I covered the Digital & Social Marketing Conference in New York. There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were: 1. Influencer Marketing is growing and it is up to brands to get it right. 2.Brands need to use Social Listening to understand their Customers if theyContinue reading “4 Key Insights from DMWF”
What Brand Safety Means for Brands, Advertisers & Agencies
2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017. Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value ofContinue reading “What Brand Safety Means for Brands, Advertisers & Agencies”
Budweiser Renames and Rebrands Beer to “America” for 2016 Election
Budweiser temporarily renames and rebrands beer to America until the 2016 election. The move is a strategic for Budweiser as the summer season is the peak time for beer sales. Budweiser is also changing the following: the “King of Beers” has been changed to “E Pluribus Unum,” “The World Renowned” changed to “Land ofContinue reading “Budweiser Renames and Rebrands Beer to “America” for 2016 Election”
4 Examples of How Social Media platforms can increase Revenue & Engagement
I have examined 4 ways how social networks can increase user revenue & engagement. The last is how a brand partnered with a Social Network to drive product sales. Publishing/Marketing/Branding 1.Why all Social Networks should build a Publishing Platform Social Networks are great places to discuss and share ideas. While many networks have developed variousContinue reading “4 Examples of How Social Media platforms can increase Revenue & Engagement”
Sales, Marketing & Social Media Today 