How Voice is Changing Marketing & Customer Experience

I recently covered  Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place. The conference was hosted at New Jersey Institute of Technology. I was amazed about the impact voice technology will have on our lives. According to comscore.com, Voice search will account for 50 % of allContinue reading “How Voice is Changing Marketing & Customer Experience”

What Brand Safety Means for Brands, Advertisers & Agencies

2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017. Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value ofContinue reading “What Brand Safety Means for Brands, Advertisers & Agencies”

Ways to use Marketing to Improve Customer Experience & Customer Journey

http://www.interaction-design.org The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. MobileContinue reading “Ways to use Marketing to Improve Customer Experience & Customer Journey”

EdTech’s Growthhacking Guide

Trends in Education are changing. This will provide a great Opportunity for EdTech Companies to improve Education while increasing Sales and Revenue. If you are in EdTech, looking to get into this $13,190,456, 456,848 K-12 Market not to mention the opportunities in Higher Education…