The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet

Trade shows are a great opportunity for brands and whole industries to sell and market their products. I have experienced this first hand during my time in Outside Sales and Marketing. Since then, Social Media has exploded. Last week, I had the privilege of covering the New York Auto show as I do each year. This trade show is an example how the Auto industry interconnects  digital, direct and Trade show marketing in one synergy. The New York International show is promoted through various social networks, advertising and direct marketing i.e promotions and discounts. However, the marketing does not end once you visit the show. Visitors are provided with literature from each auto brand along with the opportunity to view and engage with live exhibits. Visitors are then encourage to share their experience with others via Social Networks which provides free advertising for show organizers and auto brands. Cars and trucks are available to to sit in allowing potential buyers to get a feel for the vehicles.

Below, I have provided pictures and video highlights from my coverage but it is no substitute for being there. The show runs from April 3rd to April 12th. Stop by and visit if you are in the New York area!

Jeep offers a ride and drive experience.

Dodge also has an amazing looking Viper.

Ford has also done an amazing job with their display. The Ford GT a remarkable looking Sports car.


Ford and Chrysler had the biggest and best displays of the show. However their were many great brand of cars and trucks. I have taken many pictures as well.

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