Tag Archives: storytelling

Seth Godin’s This is Marketing: What it Means for Brands

Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”

5 Ways to Optimize Your LinkedIn Profile for Storytelling

A LinkedIn profile is a great opportunity to show case who you are and what you can do for others.  To effectively show case yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? ThereContinue reading “5 Ways to Optimize Your LinkedIn Profile for Storytelling”