1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech product or service? People buy a technology product or service for many reasons. 2. How do people findContinue reading “How & Why People Buy Technology Products”
Tag Archives: sales strategy
8 Strategies for Optimizing Your LinkedIn Profile
A LinkedIn profile is a great opportunity to showcase who you are and what you can do for others. To effectively showcase yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? There are 8Continue reading “8 Strategies for Optimizing Your LinkedIn Profile”
Ways Free & Low-Cost Trials increase Sales & Customer Loyalty
Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to both end-users and industry experts. Consumers look for social proof before they buy a product. If the product is new, then none exists. To lower buyer resistance, you need to make the buyer feelContinue reading “Ways Free & Low-Cost Trials increase Sales & Customer Loyalty”
Product, Content & Customer Marketing Strategies to Market New Product Features on Social
Here are questions I would ask and actions I would take to market new product features on social media. I would ask: What is your feedback for each of the new product features? I would collaborate with the Product Team during beta testing interviewing customers to gather feedback on new features using information obtained toContinue reading “Product, Content & Customer Marketing Strategies to Market New Product Features on Social”
Marketing Motives: The Challenges & Priorities of Marketers
I asked my LinkedIn audience If the Sales and Marketing function merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle toContinue reading “Marketing Motives: The Challenges & Priorities of Marketers”
Sales & Marketing Strategies to Gain Market Share with Tech & EdTech Products & How & Why People Buy
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “Sales & Marketing Strategies to Gain Market Share with Tech & EdTech Products & How & Why People Buy”
Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a marketplace that already exists. This is true if you are a re-seller or distributor of products andContinue reading “Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales”
Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales
Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials. What is the hardest part of the sales process? I surveyed my LinkedIn audience to find out. Survey Results Of those surveyed, 53 % said closing deals was the hardest part of theContinue reading “Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales”
Ways People Buy, Find Products & The Differences Between B2B, B2C, B2G & D2C
Buyers have different wants and needs. When marketing and selling a product or service, it is important to ask two questions to understand your buyers. 1. What motivates people to buy a product or service? 2. How do people find a product or service to buy? I surveyed my LinkedIn audience for answers. 1. WhatContinue reading “Ways People Buy, Find Products & The Differences Between B2B, B2C, B2G & D2C”
How to Obtain & Leverage Testimonials, Referrals & Customer Evangelists
Once you have made a sale to a customer, it is important to follow up with them. In Sales, it is important to deliver on the promises you make to customers. This means checking in with the customer throughout the implementation of your product or service. Staying in touch with a customer post-sale is alsoContinue reading “How to Obtain & Leverage Testimonials, Referrals & Customer Evangelists”
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