4 Examples of How Social Media platforms can increase Revenue & Engagement

I have examined 4 ways how social networks can increase user revenue & engagement. The last is how a brand partnered with a Social Network to drive product sales. Publishing/Marketing/Branding 1.Why all Social Networks should build a Publishing Platform Social Networks are great places to discuss and share ideas. While many networks have developed variousContinue reading “4 Examples of How Social Media platforms can increase Revenue & Engagement”

How Tech is Disrupting Marketing

┬áimage via bizdom.com The goal of marketing is to help drive products sales. However, we cannot blindly follow the model of marketing & advertising of the 1960’s. Today, consumers have more access to more information than ever before. As a result, Marketers and brands do not control the conversation like they once did. Hitting consumersContinue reading “How Tech is Disrupting Marketing”

Did Mobile Kill the TV Star?

Everyone remembers the popular song Video Killed the Radio star, which was a song about how the technology of television made radio and the radio star obsolete. As mobile devices and social media have become more prevalent worldwide; access to video content via video search engines/sharing services such as YouTube, Hulu and Netflix have disruptedContinue reading “Did Mobile Kill the TV Star?”