9 Key Things Product Marketers need to Address in a Product Marketing Brief

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers. Just as Marketing has a plan or brief, Product Marketing does. Here are nine things to addressContinue reading “9 Key Things Product Marketers need to Address in a Product Marketing Brief”

Why Free Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”

How to be a CMO & Create the Marketing Function of an Organization

image via http://www.ey.com/gl/en/services/advisory/ey-dna-of-sales-and-marketing-leaders-reinvention-of-the-cmo#.WCsll-YrLIU The role of CMO needs to focus on more than just marketing to increase sales as seen in this chart. Image via http://blog.marketo.com/2007/04/are_you_a_cmo_o.html To have success in the CMO role, you need to: get executive buy in on authority and the ability to make changes, otherwise you are doomed to fail. Brand MessageContinue reading “How to be a CMO & Create the Marketing Function of an Organization”

2016 NY Auto Show Press Preview

Image via http://www.logo-designer.co/new-york-auto-show-unveils-new-logo-design-brand-strategy/ There are countless exhibits at the New York Auto Show that were integrated with cutting edge technology, Hybrids and Virtual Reality or VR for short. After two days of coverage on the press preview days, I am going to share my favorite product unveils and displays. #Press Preview from 2016 @NYAutoShow https://t.co/x1jJJ1mFXm #nyiasContinue reading “2016 NY Auto Show Press Preview”