5 Key Strategies from Digital Marketing World Forum 2019

I covered the Digital Marketing World Forum in New York this past week. There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation. My key insights were: 1. To improve customer retention, brands need to understand their customers toContinue reading “5 Key Strategies from Digital Marketing World Forum 2019”

How Voice Tech is Innovating Marketing & The Customer Experience

I covered Voice Summit last week at NJIT in Newark, New Jersey. Voice Summit is the largest voice tech conference that brings the conversational design ecosystem together in one place. Last year was the first Voice Summit. It was amazing to see how the industry has advanced in the past year. This year, the conferenceContinue reading “How Voice Tech is Innovating Marketing & The Customer Experience”

Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY

I covered TechDay in New York City at the Jacob Javits Center this past Friday. TechDay gives attendees the opportunity to discover the latest technologies and innovate startups. Organizers of the event offered the opportunity to: network with Venture Capitalists, Accelerators listen to Tech Talks, Fireside chats and pitch your Start up. Attendees also canContinue reading “Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY”

A Sneak Peek of the 2019 NY Auto Show

There are amazing exhibits at the New York International Auto Show that showcased innovations in the auto industry. These innovations included an increased number of: Hybrid, Electric and Voice enabled vehicles. Mercedes-Benz showcased its Voice enabled vehicles in its Press Conference. Porsche celebrated the 50th Anniversary of the 911 with the unveil of the 911Continue reading “A Sneak Peek of the 2019 NY Auto Show”

New Jersey Innovation in Action at Venture Conference

I had the privilege of covering the Venture Conference in Newark, NJ this past Thursday. James Barrood, President of the NJ Tech Council opened the conference. The conference was held at NJIT; a school that prides itself on preparing its student for STEM careers. NJIT is helping to innovate New Jersey. NJIT President Joel Bloom discussedContinue reading “New Jersey Innovation in Action at Venture Conference”

Key Insights from the World Business Forum

I recently has the privilege to cover the World Business Forum in NYC last week. There were so many great panels and top business minds at the event. I want to highlight some of my favorites. 1. Seth Godin’s talk on Marketing where he discusses How today’s Marketer needs to be both remarkable and generous.Continue reading “Key Insights from the World Business Forum”

8 Takeaways from Advertising Week 2018

This week, I covered Advertising Week in New York. There were amazing panels.  My key takeaways from Advertising Week were: CMOs need a wide array of skills sets from Storytelling to Data Analysis to owning a P&L statement much like CEOs and other General Managers if they want to survive and thrive in today changing landscape.Continue reading “8 Takeaways from Advertising Week 2018”

Using Marketing to Innovate the Organization

The purpose of the Sales and Marketing functions is to drive revenue for the organization. Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers. 1.Market Research & CompetitorContinue reading “Using Marketing to Innovate the Organization”

How Voice is Changing Marketing & Customer Experience

I recently covered  Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place. The conference was hosted at New Jersey Institute of Technology. I was amazed about the impact voice technology will have on our lives. According to comscore.com, Voice search will account for 50 % of allContinue reading “How Voice is Changing Marketing & Customer Experience”

How to Innovate Marketing in EdTech & E-Learning

EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “How to Innovate Marketing in EdTech & E-Learning”