Buyers have different wants and needs. When marketing and selling a product or service, it is important to ask two questions to understand your buyers. 1. What motivates people to buy a product or service? 2. How do people find a product or service to buy? I surveyed my LinkedIn audience for answers. 1. WhatContinue reading “Ways People Buy, Find Products & The Differences Between B2B, B2C, B2G & D2C”
Tag Archives: business
How to Gain Market Share with a Tech Product or Service
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “How to Gain Market Share with a Tech Product or Service”
How to Create Marketing that Enables Sales & CX Teams
I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increase lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicleContinue reading “How to Create Marketing that Enables Sales & CX Teams”
Standing Tall in the Face of Rejection
Dealing with rejection in Sales, Marketing, Business, Job Search and Life is rough. I have experienced rejection in various aspects of life. It is important to not take rejection personally. When you are rejected in job search and career; remember that it applies to the specific situation, position, promotion, transfer but not you as aContinue reading “Standing Tall in the Face of Rejection”
How Brands Can use Cultural Diffusion to Sell & Market Products Abroad
How #Brands Can use #CulturalDiffusion to Sell & Market products Abroad
#CMO #Marketing
10 Ways to Build an Audience & Grow a Customer Base
There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience and build a customer base. 1. Starting a Blog based on Buyer Personas Create a blog within your website focusing on customer pain points discovered in your buyer personas. Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/ 2.Use SocialContinue reading “10 Ways to Build an Audience & Grow a Customer Base”
25 Ways to Drive Revenue using Sales & Marketing
Image via http://www.walkerandgrimes.com/wp-content/themes/shell-lite/images/featured-image.jpg The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales & Marketing Strategies for driving revenue. 1.Market Research & Competitor Analysis Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businessesContinue reading “25 Ways to Drive Revenue using Sales & Marketing”
How to Optimize Presentations & Content to Buyer Learning Styles
image via connections academy.com Creating customer centered presentations that engage customers are essential. Previously I spoke about how to accomplish this. However, another key element to creating both customer centered presentations and digital content is knowledge of buyer learning styles. In other words, how buyers learn best. There are three learning styles, Visual, Auditory & kinesthetic.Continue reading “How to Optimize Presentations & Content to Buyer Learning Styles”
Inbound 101
Recently, I became certified by Hubspot in Inbound Methodology. I want to define Inbound Marketing. Inbound Marketing is Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos & SEO. Inbound Marketing is very different from OutboundContinue reading “Inbound 101”
WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article
WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”
Sales, Marketing & Social Media Today 