business – Page 4 – Sales, Marketing & Social Media Today

Increase Sales by Firing your Worst Customers

Everyone has that customer that is a late payer, nasty and/or a time waster that they wished they could fire. In previous posts, I have discussed how to deal with difficult customers, sociopaths and how to get customers to pay on time. However, there are some customers that need to be fired. The question isContinue reading “Increase Sales by Firing your Worst Customers”

Close Sales during Cold Calling with the Columbo Technique

In previous articles, I have discussed how to overcome objections and make cold calls successfully as referenced below. “In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentation that coversContinue reading “Close Sales during Cold Calling with the Columbo Technique”

The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach

Screen-shots and hash-tags are an invaluable tool for marketers to reach and sell products to their audience. The old adage is that a picture is worth a 1000 words. As the fields of Marketing and Advertising shift to digital and mobile formats, the power of the image to tell stories and get your message acrossContinue reading “The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach”

Selling to Sociopaths: What to do when you can’t Walk Away

Have you ever had a prospect and/or customer from hell? I am talking about a customer that seemed charming when everything in the transaction was going well and did a 180 degree turn when they didn’t get when they want. I have had several experiences like this during my time in outside sales. What aboutContinue reading “Selling to Sociopaths: What to do when you can’t Walk Away”

Poor Customer Service Costs Businesses Sales

Poor customers service costs businesses sales. I observed this first hand yesterday. I was in the supermarket yesterday and I observed a man who was wanted to buy mussels (seafood). These mussels were packaged in bushels. As you can imagine, there were long lines in the supermarket. There were scales to weigh food items bothContinue reading “Poor Customer Service Costs Businesses Sales”

My Top 5 Articles from 2012

In my last post, I shared my top 10 articles of all time. As today is New Year’s Eve, I wanted to reflect on my top five articles of 2012. #1 How to Deal with Difficult Customers In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal withContinue reading “My Top 5 Articles from 2012”

How to Handle the Objection: “Call me after the holidays.”

The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday, and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects’ minds is to make a year-end purchase, unless they receive a year-end tax advantage. As a salesContinue reading “How to Handle the Objection: “Call me after the holidays.””

How the Romney and Obama Campaigns use Big Data to Market themselves to Voters

Today is Election Day in the United States. There are many candidates who are up for election. However, the most followed race is the Presidential race between Barack Obama and Mitt Romney. These candidates have been selling and marketing their vision for America for many months. These candidates have been doing everything they can toContinue reading “How the Romney and Obama Campaigns use Big Data to Market themselves to Voters”

How to Get Your Letters Opened

Today we receive a lot of mail. Most of the time, a majority of the mail that I receive is a solicitation and/or junk mail. People are very busy; as a result they will skim their mail very quickly. They have to think that your message is compelling and relevant to them within the firstContinue reading “How to Get Your Letters Opened”