I asked my LinkedIn audience If the Sales and Marketing function merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle toContinue reading “Marketing Motives: The Challenges & Priorities of Marketers”
Tag Archives: enablement
Strategies For Creating Engaging Customer-Centered Sales & Marketing Presentations & Content-Based on Buyer Learning Styles
Creating content that engages customers is key. Survey Results I surveyed my LinkedIn Audience to ask which types of content help them to learn best and what type of content they value most. As you can see, people learn best from a mix of written, video, audio, and content formats. Of the types of content,Continue reading “Strategies For Creating Engaging Customer-Centered Sales & Marketing Presentations & Content-Based on Buyer Learning Styles”
Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a marketplace that already exists. This is true if you are a re-seller or distributor of products andContinue reading “Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales”
Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales
Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials. What is the hardest part of the sales process? I surveyed my LinkedIn audience to find out. Survey Results Of those surveyed, 53 % said closing deals was the hardest part of theContinue reading “Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales”
How to Gain Market Share with a Tech Product or Service
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “How to Gain Market Share with a Tech Product or Service”
What’s the Hardest Part of Product Marketing The Job of a Product Marketer
What is the hardest part of Product Marketing? LinkedIn poll of my audience Marketers need to develop and deploy a buyer-centric go-to-market strategy. It is time for marketers to ask better questions about buyers. What is the role of a Product Marketer? I covered the Product Marketing Community workshop to find out. Workshop Topics includedContinue reading “What’s the Hardest Part of Product Marketing The Job of a Product Marketer”
9 Strategies to Support Sales Teams to Close More Deals & Make More Sales
Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials. What is the hardest part of the sales process? I surveyed my LinkedIn audience to find out. Survey Results Of those surveyed, 53 % said closing deals was the hardest part ofContinue reading “9 Strategies to Support Sales Teams to Close More Deals & Make More Sales”
Sales, Marketing & Social Media Today 