How to Optimize Presentations & Content to Buyer Learning Styles

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Creating customer centered  presentations that engage customers are essential. Previously I spoke about how to accomplish this.  However, another key element to creating both customer centered presentations and digital content is knowledge of buyer learning styles. In other words, how buyers learn best.

There are three learning styles, Visual, Auditory & kinesthetic.  65 percent of people are Visual learners but this is not everyone. In the presentation below, I provide you with ideas and strategies to:

1. Collect information on your buyers learning style.

2.Create presentations and content that will engage buyers with content that is optimized to their learning style making it more engaging.

3. Create differentiated presentations and content for all learners when buyer learning styles are unknown.



Have you used buyer learning styles as a guide for presentation and content creation? Comment and share below.

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About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full-time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at to set up interviews.