During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition; I got to the heart of theContinue reading “How Tech Can Gain Market Share with the Teacher of Tomorrow”
Tag Archives: tech
How to be a CMO & Create the Marketing Function of an Organization
image via http://www.ey.com/gl/en/services/advisory/ey-dna-of-sales-and-marketing-leaders-reinvention-of-the-cmo#.WCsll-YrLIU The role of CMO needs to focus on more than just marketing to increase sales as seen in this chart. Image via http://blog.marketo.com/2007/04/are_you_a_cmo_o.html To have success in the CMO role, you need to: get executive buy in on authority and the ability to make changes, otherwise you are doomed to fail. Brand MessageContinue reading “How to be a CMO & Create the Marketing Function of an Organization”
Will EdTech/E-Learning CEO’s/CMO’s Improve Learning for Teachers & Students?
EdTech & E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “Will EdTech/E-Learning CEO’s/CMO’s Improve Learning for Teachers & Students?”
How Turkey’s President is using Marketing & Tech to Stop a Coup
image via http://www.telegraph.co.uk/content/dam/news/2016/07/15/103392330TurkishsoldiersbridgeNEWS-large_trans++eo_i_u9APj8RuoebjoAHt0k9u7HhRJvuo-ZLenGRumA.jpg The military in Turkey is attempting to overthrow the Government in a coup. Bridges and roads are blocked. Also, the military has taken over state TV. However, the President of Turkey has been able to keep the military at bay by doing the following: 1. Using FaceTime a popular messaging service provided by Apple onContinue reading “How Turkey’s President is using Marketing & Tech to Stop a Coup”
4 Industries being Disrupted by Tech
image via http://visual.ly/mckinsey-global-institute-12-disruptive-technologies Tech is disrupting industry in many ways. Below are four examples. 1. Ecommerce & Retail Dominos uses Twitter, Smartphones Smart watches & other Digital Technology to drive Sales. Dominos uses Twitter & other technology platforms such as Smart Watches Text messaging, Smart TV, Car & Voice to help drive sales. How AmazonContinue reading “4 Industries being Disrupted by Tech”
4 Examples of How Social Media platforms can increase Revenue & Engagement
I have examined 4 ways how social networks can increase user revenue & engagement. The last is how a brand partnered with a Social Network to drive product sales. Publishing/Marketing/Branding 1.Why all Social Networks should build a Publishing Platform Social Networks are great places to discuss and share ideas. While many networks have developed variousContinue reading “4 Examples of How Social Media platforms can increase Revenue & Engagement”
How Tech is Disrupting Marketing
image via bizdom.com The goal of marketing is to help drive products sales. However, we cannot blindly follow the model of marketing & advertising of the 1960’s. Today, consumers have more access to more information than ever before. As a result, Marketers and brands do not control the conversation like they once did. Hitting consumersContinue reading “How Tech is Disrupting Marketing”
Did Mobile Kill the TV Star?
Everyone remembers the popular song Video Killed the Radio star, which was a song about how the technology of television made radio and the radio star obsolete. As mobile devices and social media have become more prevalent worldwide; access to video content via video search engines/sharing services such as YouTube, Hulu and Netflix have disruptedContinue reading “Did Mobile Kill the TV Star?”