Here are questions I would ask and actions I would take to market new product features on social media. I would ask: What is your feedback for each of the new product features? I would collaborate with the Product Team during beta testing interviewing customers to gather feedback on new features using information obtained toContinue reading “Product, Content & Customer Marketing Strategies to Market New Product Features on Social”
Tag Archives: gotomarket
Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a marketplace that already exists. This is true if you are a re-seller or distributor of products andContinue reading “Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales”
Marketing New Product features to Prospects & Customers: What I’d Do
If I was going to launch a bunch of new product features and I was tasked with developing a social media marketing campaign to market these features to existing customers and generate new leads. What questions might I have when starting to plan the campaign? I would ask: Which channels do customers use when makingContinue reading “Marketing New Product features to Prospects & Customers: What I’d Do”
EdSurge ImmersionNYC: My Take
@EdSurge ImmersionNYC: My Take
Sales, Marketing & Social Media Today 