Below are my topic marketing insights by topic.
Digital Marketing/Social Media/Content Marketing
How to Get Started on Social Media
Today, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing an opportunity. The major Social networks are LinkedIn, Twitter ,Facebook tumblr, & WordPress. These networks have similarities in the sense they are designed for people to communicate. Below is how to get started on these platforms.
2 Tools Brands can use to increase Customer Engagement & Reach
Screen-shots and hash-tags are an invaluable tool for marketers to reach and sell products to their audience. The old adage is that a picture is worth a 1000 words. As the fields of Marketing and Advertising shift to digital and mobile formats, the power of the image to tell stories and get your message across are the new tools of the 21st Century.
How to use Google Analytics on your Website & Blog
Google Analytics is a great way to monitor your efforts online. It allows you to see how many people are visiting your site, the duration of their visit, what content they are looking at and from what network. You can also see what country they are from. Another thing you could do is to set custom goals to check for certain things. The site allows you to measure the amount of traffic that comes from social networks. To access this, just click under the social tab under traffic sources. Google Analytics also lets you track your Adwords campaigns. I use Google Analytics for my website and tumblr blog.Today I am going to discuss how to setup Google Analytics for your website and blog.
How to Optimize your LinkedIn Profile for Storytelling
A LinkedIn profile is a great opportunity to show case who you are and what you can do for others. To effectively show case yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? There are 5 Steps you need to take in order to optimize your profile for storytelling.
How to use @Twitter to build an Audience & Engage Customers
Twitter is also a great marketing tool for brands to promote products and services. Twitter has a few hundred million users worldwide. Getting started with Twitter is quick and easy. To get started using Twitter you need to do thefollowing:
Pinned Tweets have now Gone Mobile: How to Pin Tweets from your iOS & Android Device
Twitter now let’s users Pin Tweets from iOS & Android Devices. Here is how to pin your Tweets.
Content Marketing-Blogging & Content Curation
How to Start Blogging on WordPress & tumblr
Writing a blog is great way to share your ideas and market your expertise in an area. I began blogging back in November 2011. Blogging had connected me with so many great people around the globe. I began publishing on the WordPress platform. Recently, I began cross publishing my blog on Tumblr. In this post, I am going to discuss how to set up your blog on WordPress and tumblr.
How to Create & Curate Content through Blogging
Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. (Content Creation)
Popular blog posts formats are:
How to use Content Marketing for Lead & Demand Generation
Content Marketing is a great way to connect and engage with potential customers. Only through thoughtful connecting and engagement with others will you be able to obtain quality leads and create demand for your products.
How to Curate Content using Paper.li
Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the form of a retweet on Twitter, like on Facebook, +1 on Google plus and various other forms of re-sharing. However, if you want to curate content from multiple sources, an online newspaper comes in handy. This is where Paper.li comes in.
Small Business Marketing
How to Market your Small Business to Potential Customers
For your small business to have any success in generating sales, you have to know four things:
9 Ways to Generate Leads for your Business
Lead Generation is an essential building block for businesses to find potential buyers who are interested in their products and services. In previous posts, I discussed how to prospect and identify your target market. In this post, I will discuss how businesses can find leads and what mediums can be used to obtain leads.
How to Qualify and Convert Leads into Sales
In my last post, I wrote about the various ways businesses can get leads. Now that you have collected all these leads, what do you do with them? In this post, I will discuss how to qualify and close the leads you get.
Prior to calling on the leads you need to do the following:
How Businesses can use the Power of Word of Mouth Marketing
Word of Mouth Marketing is one of the most powerful tools that you can use to build your business. Whether you are a Sales Rep or run a small business, what customers and prospects say about you determines the kind of success you have.
Word of Mouth Marketing or WOMM is what your customers and prospects say about you when you are not around.
About the Author
Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up,Political Campaign & a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.
He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.
Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.