We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is empowered. Social consumers quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with theContinue reading “How Brands can Serve Challenging Customers & Influencers on Social Media”
Category Archives: marketing
How to Organically Double Social Media Traffic to a Website
Kissmetrics https://blog.kissmetrics.com/double-your-social-media-traffic/ High quality content created on a blog that is shared on social media can potentially double traffic to a website. However, just creating content; sharing it in its original form on many channels multiple times yields diminishing results. Results are diminishing because social networks and the blog-sphere continue to be bombarded with content. As a result,Continue reading “How to Organically Double Social Media Traffic to a Website”
2017 Media Preview of The New York Auto Show
2017 Media Preview of The New York Auto Show
How Tech Can Gain Market Share with the Teacher of Tomorrow
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition; I got to the heart of theContinue reading “How Tech Can Gain Market Share with the Teacher of Tomorrow”
Marketing a Start Up to Prospects & Customers
For a start up to have any success in generating sales, you have to know four things: 1 Who can buy your product or service? 2 Who are the decision makers? 3 Where are these decision makers going to make buying decisions? 4 How do these people make buying decisions? I covered the first twoContinue reading “Marketing a Start Up to Prospects & Customers”
100 Days to Increase Brand Awareness and Sales Enablement
image via image via https://marketingtechblog.com/infographic-closing-the-gap-between-sales-marketing-through-sales-enablement/ When Brand awareness and Sales are low for brands, it is tempting to start using social media and blogging to solve the issue. At first this sounds like a great idea, but without a well thought out plan, Brands will fail and damage the credibility they have built. Prior to usingContinue reading “100 Days to Increase Brand Awareness and Sales Enablement”
How to use Marketing to Build a Great Talent Brand
https://business.linkedin.com/talent-solutions/blog/2012/10/new-employer-brand-research Brands use Marketing to increase Sales, Revenue and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes brands are in competition to get and keep customers, but they are also competing to get and keep great talent. In order for brands to grow,Continue reading “How to use Marketing to Build a Great Talent Brand”
How to be a CMO & Create the Marketing Function of an Organization
image via http://www.ey.com/gl/en/services/advisory/ey-dna-of-sales-and-marketing-leaders-reinvention-of-the-cmo#.WCsll-YrLIU The role of CMO needs to focus on more than just marketing to increase sales as seen in this chart. Image via http://blog.marketo.com/2007/04/are_you_a_cmo_o.html To have success in the CMO role, you need to: get executive buy in on authority and the ability to make changes, otherwise you are doomed to fail. Brand MessageContinue reading “How to be a CMO & Create the Marketing Function of an Organization”
Will EdTech/E-Learning CEO’s/CMO’s Improve Learning for Teachers & Students?
EdTech & E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “Will EdTech/E-Learning CEO’s/CMO’s Improve Learning for Teachers & Students?”
How Businesses will Increase Sales by Improving How they Hire Marketing Staff
image via http://www.slideshare.net/NashvilleTechCouncil/the-power-of-smarketing-40266445 Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales Reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to preventContinue reading “How Businesses will Increase Sales by Improving How they Hire Marketing Staff”
Sales, Marketing & Social Media Today 