How Amazon is Disrupting the Product Restocking Market

How Amazon is Disrupting the In Home Product Restocking Market

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In 2015, Amazon launched a Dash Replacement Service. The service offered with home appliances with built in connected API’s with the option of reordering dish soap and detergent. Since early 2015 brands such as Brother International, General Electric, Gmate have partnered with the online retailer. Even Samsung has partnered up with Amazon to allow it’s printer customers to reorder directly from the connected printer API on certain models.

In its latest move, Amazon has partnered with Brita to come up with connected water filter. Brita decided to partner with Amazon in an effort to combat an increase in Bottle water sales which threatens to take away market share from the company.

What this means for brick and mortar retail

As Amazon continues to offer more and more services where customers don’t need to leave their homes, many retailers will have to deal with declining sales and market share from their physical stores. Retailers will be forced to canalize  their own business through E commerce or go out of business.

The only way brick and mortar retail can keep their existing stores is by repurposing and branding them. In other words, retailers will need to make in store shopping an experience.

Examples of  Brands that have made in store shopping an experience are:

Barnes & Noble including Starbucks in its stores allowing customers to sit and read books while enjoying Coffee. The Starbucks allow for an additional stream of revenue for the company.

Macy’s has included Starbucks in its flagship store in New York City.

Integrating Technology into Retail & Supermarket Spaces

Many stores have integrated digital technologies with mobile devices making it easier for customers to pay with phones.

Tesla has opened a retail store in Toronto where users can use the touch screens to design their own car.

Amazon also has a grocery delivery service but  technology can also be integrated into grocery stores as well. From mobile technology taking payments to digital signage, Tesco a multinational grocery chain is doing just that.

The bottom line is that Amazon is here to stay & retail stores need to be combined with e commerce to make in store shopping better for customers.

How has Amazon changed the way you buy & shop for products?

Comment and share below.

Article Sources:

Amazon is ready to Start Restocking your Home for you by Lauren Goode & The Verge

Amazon Dash will now reorder ink by Lauren Goode & The Verge

Amazon Team up with Brita team up for Wi-Fi water pitchers by Lauren Goode & The Verge

Building  a Better Shopping Experience by Nurum

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

 

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How to Collaborate using Google Drive

 

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      Google Drive offers people a great way to collaborate and share ideas. Teachers and business professionals alike can share documents and presentations along with editing them. In today’s world, we all need to collaborate to be successful. Google Drive has made my life a whole lot easier.

           Google Drive allows users to organize their documents and presentations in folders. These folders can be shared with other users, where documents and presentations can be viewed and edited; making collaboration very easy. Setting up Google Drive is quick and easy. The first thing that you need to do is create a Gmail account. Once you create a Gmail account, you can access a host of Google’s products and services from the drop down window in the browser.

           Google offers a suite of products inside of Google Drive. The products include: Google Docs which is similar to a Microsoft Word program, Google Slides which is similar to Microsoft PowerPoint and Google Sheets which is similar to Microsoft Excel. When you create and/or edit something, it is saved to the cloud automatically; you do not need to hit save or save as as you would have to with Microsoft’s products. Being that Google Drive is cloud based, my computer and hard drive are freed from having to store large files; allowing my computer to keep up its processing speed. I can also view and edit documents/presentations on multiple devices; which is something I could not do if I simply saved it on my computer. I appreciate this feature being that I am constantly on the go.

            Google Slides are also great for presentations where you want to use video. You can copy the video link from YouTube and embed the video-player in the slide. This allows your presentation to flow without having to stop to search for a video. You will also save time when creating your presentation.

            Google Docs can be downloaded to a Microsoft Word file and/or a PDF. Google Slides can be downloaded to a Power Point format. This makes sharing documents with non Google Drive users a snap. Simply attach the converted file to an email or just print it out. Word documents and PowerPoints can also be uploaded to Google Drive where you will be given the option to edit the document or presentation in its Google Drive format. (Google Docs, or Google Slides)

            Google Drive also offers users the ability to create forms with a service called Google Forms. Google offers a Google Drive App for mobile devices and the Desktop letting users quickly access documents and presentations without having to go through the browser; which saves users valuable time.

         Google Drive is a very valuable resource. Individual users can sign up for free.

         Don’t take my word for it; try it for yourself.
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Boost Sales and launch Brands with Interview Marketing

When strangers get to know one another for the purpose of friendship, dating, employment, selling and networking; they ask questions about one another. This exchange of questions back and forth is known as an interview. Countless articles and books have been written about selling yourself in a job interview and the like. Now how can we take the skills of giving a good interview and apply them to Selling, Marketing and branding products? I call this Interview Marketing. Interview Marketing has been used by political leaders to sell ideas, business leaders to build brands and sell products along with launching careers of the unknown. For Interview Marketing to be successful, the person being interviewed need to be able to answer questions that are both scripted and unscripted. For example, politicians do this by working with their press people while hitting the Sunday morning talk shows. The person being interviewed also needs to be confident and have total product or idea knowledge of what they are sharing. Business leaders do this when they appear on CNBC, Bloomberg TV and the like. When business people share their opinions or analyze a story being discussed, they demonstrate their skills and expertise to a world audience of prospects. Businesses have sprung up around the concept of Interview Marketing. These businesses have you meet with a journalist to record an interview that they then in turn market to major news outlets for sharing. It’s no wonder that many people have the as seen on TV logo on their profile and products. People and businesses that are unknown use Interview Marketing when they appear on programs like SharkTank. People call this a pitch.Yes businesses appear on programs like this to

get funding but many that do not get funding from the Sharks get discovered from the media exposure the show provides. So if you get asked by someone to do an interview about your product or service; do the interview.

How Laws and Mandates Create and Disrupt Markets

Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. The logic behind the ban was that quality of life would improve because the consumption of alcohol would decrease. But did this happen? Nope. Instead the sales of alcohol skyrocketed. Bootleggers became rich by selling alcohol. All Prohibition did was disrupt the traditional alcoholic beverage market into a black market. People were able to make a business out of selling illegal alcohol.The same could be said for the sale of illegal drugs.

The auto industry also created a new market for the energy conscious with the release of the electric car and the hybrid. These changes created jobs in the green economy.

During my time the dental industry, I noticed a surge in product sales of Amalgam Separators. This occurred after an environmental law was passed across the United States; barring Dentist’s from pouring amalgam(mercury) used in fillings down the sewer. Amalgam had to be separated into a separator and disposed of through special means. Think of commercial waste.

If you want to see what markets will be created and disrupted; look to the laws and mandates of the government.prohibition-ends-daily-mirror-nyc1

Increase Sales by Firing your Worst Customers

Everyone has that customer that is a late payer, nasty  and/or a time waster that they wished they could fire. In previous posts, I have discussed how to deal with difficult customers, sociopaths and how to get customers to pay on time. However, there are some customers that need to be fired. The question is how to determine which customers to fire. As Dr. Tony Alessandra puts it, the good, the bad and the ugly. He goes on to describe how companies rank their customers and fire the bottom level of customers. You want to keep the good, try to convert the bad into the good group and fire the ugly.

But how do you determine which customers need to be fired? During my time in outside sales, I was faced with this very dilemma. I had the slow payer, the nasty customer, the customer who always ordered something and returned it. To properly assess which customers to give the ax to, you need to determine how much business they provide you with and how much of your time they take up. As a Sales Rep, or Business owner, time is money. You want to spend most of your time with your good clients, try to improve the relationship with the bad customers and fire the worst customers or the ugly ones. Once you have this list, you want to get to work on firing the worst customers by removing discounts and giving priority to your better customers. I always asked my good customers if they had colleagues who might need my services. However, I would wait until I have them delivered value with my products and services before asking for referrals.

By focusing on the best customers, improving your relationship with the bad customers and firing the the worst or ugly customers; your sales will increase dramatically. My numbers improved a lot when I used this method.

How has firing your worst customers increased your sales?

 

Selling to Sociopaths: What to do when you can’t Walk Away

Have you ever had a prospect and/or customer from hell? I am talking about a customer that seemed charming when everything in the transaction was going well and did a 180 degree turn when they didn’t get when they want. I have had several experiences like this during my time in outside sales. What about those prospects that smile to your face and then actively try to undermine you behind your back? I have dealt with these kind of prospects and customers as well. Behavior like this is clearly the work of a sociopath. For our purposes here, a sociopath has two definitions: 1 A person who has no conscience and is incapable of feeling emotions of any kind. 2 A person who gets pleasure from making other people miserable.

In a previous article, I discussed how to deal with difficult customers. The customers/prospects I described above, are extremely difficult to deal with. People who are sociopaths are in places of power and authority. In sales, I have had to deal with sociopaths from time to time. From the customer who demands what they are not entitled to and abusive customers who got pleasure from seeing me sweat.

Now you are asking how to deal with these people? Well the first thing that I would suggest is to avoid them like the plague if possible. What do you do if you need their business? Too often people like this hold the purse strings to that big commission, a promotion and make the difference between a big income and a very small one. Think of Don Drapers new boss Lou the Creative Director from Mad Men. He is a true sociopath.

How do you deal with such people? To deal with such people, you need to make a judgment call it see if it is worth it for you. If you decide that it is, you need to turn off your emotions and protect your health, put your head down and do what they want. You can justify this as a temporary situation or as a means to an end. Visualize yourself getting what you want as a result of servicing this sociopath. If you could do this, you could effectively deal with these sociopaths. Give them what they want so you could get what you want. This is not easy to do.

How have you dealt with Sociopaths in your business career?