Dan Galante

How Customer Objections are Sales & Marketing Tools

Image via dreamreport.net Many people who are new to Sales think that if a Customer does not ask questions or raise Objections during a Sales call; the Sale is moving forward. They find themselves surprised when the customer does not want to buy when they ask for the order. This assumes the Sales person has the courageContinue reading “How Customer Objections are Sales & Marketing Tools”

How to use Market Research as a Digital Sales & Marketing Tool

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to studyContinue reading “How to use Market Research as a Digital Sales & Marketing Tool”

EdTech’s Growthhacking Guide

Trends in Education are changing. This will provide a great Opportunity for EdTech Companies to improve Education while increasing Sales and Revenue. If you are in EdTech, looking to get into this $13,190,456, 456,848 K-12 Market not to mention the opportunities in Higher Education…

How Brands can Serve Challenging Customers & Influencers on Social Media

We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is empowered. Social consumers quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with theContinue reading “How Brands can Serve Challenging Customers & Influencers on Social Media”

How to Organically Double Social Media Traffic to a Website

Kissmetrics https://blog.kissmetrics.com/double-your-social-media-traffic/ High quality content created on a blog that is shared on social media can potentially double traffic to a website. However, just creating content; sharing it in its original form on many channels multiple times yields diminishing results. Results are diminishing because social networks and the blog-sphere continue to be bombarded with content. As a result,Continue reading “How to Organically Double Social Media Traffic to a Website”

2017 Media Preview of The New York Auto Show

How Tech Can Gain Market Share with the Teacher of Tomorrow

During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition; I got to the heart of theContinue reading “How Tech Can Gain Market Share with the Teacher of Tomorrow”

Marketing a Start Up to Prospects & Customers

For a start up to have any success in generating sales, you have to know four things: 1 Who can buy your product or service? 2 Who are the decision makers? 3 Where are these decision makers going to make buying decisions? 4 How do these people make buying decisions? I covered the first twoContinue reading “Marketing a Start Up to Prospects & Customers”

100 Days to Increase Brand Awareness and Sales Enablement

image via image via https://marketingtechblog.com/infographic-closing-the-gap-between-sales-marketing-through-sales-enablement/ When Brand awareness and Sales are low for brands, it is tempting to start using social media and blogging to solve the issue. At first this sounds like a great idea, but without a well thought out plan, Brands will fail and damage the credibility they have built. Prior to usingContinue reading “100 Days to Increase Brand Awareness and Sales Enablement”

How to use Marketing to Build a Great Talent Brand

https://business.linkedin.com/talent-solutions/blog/2012/10/new-employer-brand-research Brands use Marketing to increase Sales, Revenue and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes brands are in competition to get and keep customers, but they are also competing to get and keep great talent. In order for brands to grow,Continue reading “How to use Marketing to Build a Great Talent Brand”