The Best Places to Market Your Business to Qualified Buyers

For your business to have any success in generating sales, you have to know four things: 1         Who can buy your product or service? 2         Who are the decision makers? 3         Where are these decision makers going to make buying decisions? 4         How do these people make buying decisions? I covered the first two questions in aContinue reading “The Best Places to Market Your Business to Qualified Buyers”

What the New York Auto Show Can Teach Us About Trade Show Marketing

Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales.  As a Dental Sales Rep, I worked the Greater New York Dental meeting. This is a show where Dental Manufacturers and distributors show off current and new products they have to offer. Today, I am goingContinue reading “What the New York Auto Show Can Teach Us About Trade Show Marketing”

How to Generate Leads for Your Business

Lead Generation is an essential building block for businesses to find potential buyers who are interested in their products and services. In previous posts, I discussed how to prospect and identify your target market. In this post, I will discuss how businesses can find leads and what mediums can be used to obtain leads. Many mediums can be used toContinue reading “How to Generate Leads for Your Business”

Personal Branding on Facebook:The Basics

Facebook is the largest social networking site in the world. Facebook has about 650 million users worldwide. Almost everyone is on Facebook. From teenagers to baby boomers, people from all walks of life are using Facebook. In this post, I am going to discuss the basics of personal branding on Facebook. To sign up forContinue reading “Personal Branding on Facebook:The Basics”

Building your Personal & Corporate Brand using LinkedIn

Use of social media is essential in personal and corporate branding.  The networks that brands should be on are LinkedIn, Twitter, Facebook, YouTube and Google+. Writing blogs and having websites are also essential for building a brand.  Today I am going to discuss how to build your brand using LinkedIn. LinkedIn is a professional networkingContinue reading “Building your Personal & Corporate Brand using LinkedIn”

Building the Brands of Tomorrow

Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference in New York City, I learned that whether you are a start-up company or a large fortune 500, it imperative that you reactContinue reading “Building the Brands of Tomorrow”