2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017. Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value ofContinue reading “What Brand Safety Means for Brands, Advertisers & Agencies”
Category Archives: marketing
Ways to use Marketing to Improve Customer Experience & Customer Journey
http://www.interaction-design.org The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. MobileContinue reading “Ways to use Marketing to Improve Customer Experience & Customer Journey”
2018 Marketing Job Search & Networking
http://gettinghiredweb.s3.amazonaws.com/Community/Blog Dear WordPress Followers: Happy Holidays and thank you for your support. Are you hiring for roles in Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Lead Gen, Demand Gen, Retention Marketing, Sales Enablement, Talent Branding and Employer Branding? My combined experience in Sales, Marketing, Social Media, helping Customers andContinue reading “2018 Marketing Job Search & Networking”
Ways to use Direct Mail Marketing for Lead Gen & Demand Gen
Today we receive a lot of mail. Most of the time, a majority of the mail that I receive is a solicitation and/or junk mail. People are very busy; as a result they will skim their mail very quickly. They have to think that your message is compelling and relevant to them within the firstContinue reading “Ways to use Direct Mail Marketing for Lead Gen & Demand Gen”
4 Questions to Ask Before Your Next Email Campaign
Many people ask, what is the best day and time to execute an email campaign? Instead of trying to get the best day and time to execute an email marketing campaign, I would instead focus on developing compelling content that includes visuals. Before starting you should be able to answer the following questions when creatingContinue reading “4 Questions to Ask Before Your Next Email Campaign”
3 Questions to ask before Launching a Marketing Campaign
Launching a content marketing and digital marketing campaign is a big investment of time and resources. Before launching a campaign there are a lot of things to consider. Here are three questions that digital and content marketers should be able to answer before launching a campaign.
Growthhacking a Non-Profit or Professional Association
https://www.slideshare.net/markfulop/nnswwa-slides In Non-Profit Organizations, funds to help people and causes are largely generated from donations and grants. Donations and grants are what pays employees and other operational expenses. While many Non-Profit organizations get donors to donate money, they struggle to get repeat donations from these donors. According to Seth Godin, the average donor retention rate isContinue reading “Growthhacking a Non-Profit or Professional Association”
How Customer Objections are Sales & Marketing Tools
Image via dreamreport.net Many people who are new to Sales think that if a Customer does not ask questions or raise Objections during a Sales call; the Sale is moving forward. They find themselves surprised when the customer does not want to buy when they ask for the order. This assumes the Sales person has the courageContinue reading “How Customer Objections are Sales & Marketing Tools”
How to use Market Research as a Digital Sales & Marketing Tool
Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to studyContinue reading “How to use Market Research as a Digital Sales & Marketing Tool”
EdTech’s Growthhacking Guide
Trends in Education are changing. This will provide a great Opportunity for EdTech Companies to improve Education while increasing Sales and Revenue. If you are in EdTech, looking to get into this $13,190,456, 456,848 K-12 Market not to mention the opportunities in Higher Education…
Sales, Marketing & Social Media Today 