The Best Day & Time to Execute an Email Campaign

Many people ask, what is the best day and time to execute an email campaign?

Instead of trying to figure out the best day and time to execute an email marketing campaign, I would instead focus on the content. I would ask the following questions:

1)      What message do I want to send?

2)      What action do I want my customers and prospects to take?

3)      Is the content of my message relevant to my customers?

4)      Will customers see my email campaign as a value message or just another solicitation?

For example, I write a blog on the topics of Sales, Marketing and Social Media. My readers can choose to follow me through my RSS feed, through email, WordPress, Tumblr, LinkedIn, and Facebook. I use my blog to do my email marketing. As you can see, my subscribers see my blog as a value message. In fact, when you enter your email address to subscribe to my blog, you will receive a confirmation email. This is known as an opt-in.

It is important to note that when building an email list; to get the recipients consent through an opt-in. If you are building a list from your website you can use services such as Constant Contact.  When executing an email campaign, make sure to protect the privacy of your customers by blind copying them. When the customer receives the email, it should say sent to undisclosed recipients.

To answer the original question, I would say that any day and time is great to engage consumers through email marketing; especially in today’s digital world. Consumers are on different schedules and have different needs so it is hard to predict which day would be best to send out emails. If you wanted to obtain concrete data on which day would be best to email consumers, you would need to develop and implement a survey that asks consumers what day they opened and received your messages.  Services such as SurveyMonkey can be used to create the surveys. I use a widget on my site to obtain feedback on what content people want to see from me. This information could then be compared with the customer’s date of purchase to see how long it took them act on your message. (The sales cycle)

If at first you get a low response rate to your survey, you may need to offer an incentive like a gift card for each completed survey or a chance to win a gift card in a drawing; this would be dependent on your budget.

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One thought on “The Best Day & Time to Execute an Email Campaign

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