How to Innovate Marketing

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How to Innovate Marketing”

How to Innovate Marketing in EdTech & E-Learning

EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “How to Innovate Marketing in EdTech & E-Learning”

Organic Strategies for Growth (Podcast/Video Style)

Additional Resources 10 Ways to grow your Audience & Build a Customer Base There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience…www.linkedin.com 25 Sales & Marketing Strategies to Drive Revenue The purpose of the Sales & Marketing functions is to driveContinue reading “Organic Strategies for Growth (Podcast/Video Style)”

Sales, Marketing & Social Media Strategies for Organic Growth

There are many ways to grow a business organically across the organization. Here are strategies, tips and insights to achieve this goal. Sales Dan Galante Small Business Small Business Marketing 101 from Dan Galante Start ups Inbound 4 Basics of Inbound Marketing & Sales from Dan Galante Digital Marketing from Dan Galante Content Marketing SocialContinue reading “Sales, Marketing & Social Media Strategies for Organic Growth”

3 Questions to ask before Launching a Marketing Campaign

Launching a content marketing and digital marketing campaign is a big investment of time and resources. Before launching a campaign there are a lot of things to consider. Here are three questions that digital and content marketers should be able to answer before launching a campaign.

How Customer Objections are Sales & Marketing Tools

Image via dreamreport.net Many people who are new to Sales think that if a Customer does not ask questions or raise Objections during a Sales call; the Sale is moving forward. They find themselves surprised when the customer does not want to buy when they ask for the order. This assumes the Sales person has the courageContinue reading “How Customer Objections are Sales & Marketing Tools”

How to use Market Research as a Digital Sales & Marketing Tool

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to studyContinue reading “How to use Market Research as a Digital Sales & Marketing Tool”

How to be a CMO & Create the Marketing Function of an Organization

image via http://www.ey.com/gl/en/services/advisory/ey-dna-of-sales-and-marketing-leaders-reinvention-of-the-cmo#.WCsll-YrLIU The role of CMO needs to focus on more than just marketing to increase sales as seen in this chart. Image via http://blog.marketo.com/2007/04/are_you_a_cmo_o.html To have success in the CMO role, you need to: get executive buy in on authority and the ability to make changes, otherwise you are doomed to fail. Brand MessageContinue reading “How to be a CMO & Create the Marketing Function of an Organization”

Customer Marketing: What We Can Learn from Actors

Image via Garrison Everest When Actors land a role to play, they need to memorize their lines but for their delivery to be believable, they need to become the character. Actors become the character they play by doing research. This research is conducted by: reading books/watching videos about the life of the character, conducting interviewsContinue reading “Customer Marketing: What We Can Learn from Actors”

How Brands can use Customer Service & Sales Teams to improve Content Marketing

image via content marketing institute Marketing is being disrupted by technology. The technology comes in the form of new social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. CompetitionContinue reading “How Brands can use Customer Service & Sales Teams to improve Content Marketing”