Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles.
In other words, how do buyers learn best?
There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone.
I surveyed my LinkedIn Audience to ask which types of content helps them to learn best and what type of content they value most.
As you can see, people learn best from a mix of written, video, audio, and content formats.
Of the types of content, people want to read, many want to read industry insights, how-to, insights from conferences, and a mix of all of the above.
Based on my findings, I would recommend that content be:
1. Created and repurposed in multiple formats
2. Content is about industry insights, how-to, and insights from conferences
The overall content strategy should be based on how your customers learn and the types and format of content based on their wants and needs.
In the presentation below, I provide ideas and strategies to:
1.Collect information on your buyer’s learning style
2.Create presentations and content that will engage buyers with content that is optimized to their learning style making it more engaging**
3.Create differentiated presentations and content for all learners when buyer learning styles are unknown
How do you learn best and which content format helps you most? Comment and share.