I covered Automotive Forum New York, the day before the New York International Auto Show. This event connects Automotive thought leaders with Manufacturers and Dealers. Attendees learned about trends and insights in the Automotive industry, focusing on the dealer side of the business. The auto forum started with an economist who analyzed the US EconomyContinue reading “Trends in the US Automotive Industry: Insights from the 2025 New York Auto Forum”
Tag Archives: customer experience
Press & Industry Coverage of Salesforce Agentforce Tour in New York
I covered Salesforce AgentForce in New York this past week. This event was organized to showcase Salesforce’s new product Agentforce which is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey. Salesforce Co-Founder & Chief Technology Officer, SlackContinue reading “Press & Industry Coverage of Salesforce Agentforce Tour in New York”
Trends in AI: Insights from The 2023 AI Summit New York
Last week, I covered the AI Summit in New York. I was excited to learn about the trends in AI and generative AI and to see some commercial applications of these new technological advancements. Patrick Murphy of UAB led the AI Exhibitor hub. Patrick shared insights from his research on Entrepreneurship. He shared how start-upsContinue reading “Trends in AI: Insights from The 2023 AI Summit New York “
6 Strategies to Improve Customer Retention & Get Customers to Pay Invoices On Time
Building relationships with customers and closing deals is critical for sales success. In business, customer acquisition and customer retention are crucial to generating revenue. It is cheaper to keep existing customers than to acquire new ones. Once a sale is made, it is tempting for Sales Reps to move on to the next customer. However,Continue reading “6 Strategies to Improve Customer Retention & Get Customers to Pay Invoices On Time”
Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a marketplace that already exists. This is true if you are a re-seller or distributor of products andContinue reading “Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales”
How to Obtain & Leverage Testimonials, Referrals & Customer Evangelists
Once you have made a sale to a customer, it is important to follow up with them. In Sales, it is important to deliver on the promises you make to customers. This means checking in with the customer throughout the implementation of your product or service. Staying in touch with a customer post-sale is alsoContinue reading “How to Obtain & Leverage Testimonials, Referrals & Customer Evangelists”
Ways to Deliver Value to Customers with Content
Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles. In other words, how do buyers learn best? There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone. Survey Results I surveyedContinue reading “Ways to Deliver Value to Customers with Content”
Social Networks use Online Shopping for New Revenue
Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce. Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on theContinue reading “Social Networks use Online Shopping for New Revenue”
Why Free Trials increase Sales & Customer Loyalty
Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”
4 Ways to Leverage Word of Mouth
Word of Mouth is a top tool. What customers and prospects say about you determines your success. Word of Mouth Marketing is what your customers and prospects say about you when you are not around. In other words, it’s your reputation in the industry. The best part of this is that you can control WordContinue reading “4 Ways to Leverage Word of Mouth”
Sales, Marketing & Social Media Today 