How Customer Objections are Sales & Marketing Tools

Image via dreamreport.net Many people who are new to Sales think that if a Customer does not ask questions or raise Objections during a Sales call; the Sale is moving forward. They find themselves surprised when the customer does not want to buy when they ask for the order. This assumes the Sales person has the courageContinue reading “How Customer Objections are Sales & Marketing Tools”

How to use Market Research as a Digital Sales & Marketing Tool

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to studyContinue reading “How to use Market Research as a Digital Sales & Marketing Tool”

EdTech’s Growthhacking Guide

Trends in Education are changing. This will provide a great Opportunity for EdTech Companies to improve Education while increasing Sales and Revenue. If you are in EdTech, looking to get into this $13,190,456, 456,848 K-12 Market not to mention the opportunities in Higher Education…

Marketing a Start Up to Prospects & Customers

For a start up to have any success in generating sales, you have to know four things: 1 Who can buy your product or service? 2 Who are the decision makers? 3 Where are these decision makers going to make buying decisions? 4 How do these people make buying decisions? I covered the first twoContinue reading “Marketing a Start Up to Prospects & Customers”

How Brands Can use Cultural Diffusion to Sell & Market Products Abroad

How #Brands Can use #CulturalDiffusion to Sell & Market products Abroad
#CMO #Marketing

Steps to becoming your own Sales Manager with Activity-Based Selling

Image via Salesforce.com In order for Sales Reps to be successful in sales, they need to think like a Sales Manager. To be able to do this they need to be able to track their own numbers and activities in the Sales pipeline. Using a system such as Activity-Based Selling, it is now possible toContinue reading “Steps to becoming your own Sales Manager with Activity-Based Selling”

How to use Marketing to gain customers for your Small Business

How to use Marketing to gain customers for your small business.
Applying marketing strategies to engage with customers while driving product sales.

How to Qualify and Close Leads

In my last post, I wrote about the various ways businesses can get leads. Now that you have collected all these leads, what do you do with them? In this post, I will discuss how to qualify and close the leads you get. Prior to calling on the leads you need to do the following:Continue reading “How to Qualify and Close Leads”

How to Generate Leads for Your Business

Lead Generation is an essential building block for businesses to find potential buyers who are interested in their products and services. In previous posts, I discussed how to prospect and identify your target market. In this post, I will discuss how businesses can find leads and what mediums can be used to obtain leads. Many mediums can be used toContinue reading “How to Generate Leads for Your Business”