What I Learned from Selling in NYC

Sales has taught me to: 1.To go after what I want in life. Ask for the order if you will. 2. To stand tall in the face of rejection and negativity. 3. To look at rejection as a learning experience instead of a defeat. 4. To understand Customer needs. (Objections vs Stalls). (Buyer Motives) 5.Continue reading “What I Learned from Selling in NYC”

EdSurge ImmersionNYC: My Take

@EdSurge ImmersionNYC: My Take

Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY

I covered TechDay in New York City at the Jacob Javits Center this past Friday. TechDay gives attendees the opportunity to discover the latest technologies and innovate startups. Organizers of the event offered the opportunity to: network with Venture Capitalists, Accelerators listen to Tech Talks, Fireside chats and pitch your Start up. Attendees also canContinue reading “Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY”

New Jersey Innovation in Action at Venture Conference

I had the privilege of covering the Venture Conference in Newark, NJ this past Thursday. James Barrood, President of the NJ Tech Council opened the conference. The conference was held at NJIT; a school that prides itself on preparing its student for STEM careers. NJIT is helping to innovate New Jersey. NJIT President Joel Bloom discussedContinue reading “New Jersey Innovation in Action at Venture Conference”

Standing Tall in the Face of Rejection

Dealing with rejection in Sales, Marketing, Business, Job Search and Life is rough. I have experienced rejection in various aspects of life. It is important to not take rejection personally. When you are rejected in job search and career; remember that it applies to the specific situation, position, promotion, transfer but not you as aContinue reading “Standing Tall in the Face of Rejection”

Takeaways from Salesforce World Tour

Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience. Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing. Customer Experience Marketing Data 65 % of Consumers say their loyalty is influenced by companies sending personalized messages. 52% of Customers are likely to switchContinue reading “Takeaways from Salesforce World Tour”

4 Key Insights from DMWF

Last week I covered the Digital & Social Marketing Conference in New York. There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were: 1. Influencer Marketing is growing and it is up to brands to get it right. 2.Brands need to use Social Listening to understand their Customers if theyContinue reading “4 Key Insights from DMWF”

Using Marketing to Innovate the Organization

The purpose of the Sales and Marketing functions is to drive revenue for the organization. Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers. 1.Market Research & CompetitorContinue reading “Using Marketing to Innovate the Organization”

How to Innovate Marketing

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How to Innovate Marketing”

How to Innovate Marketing in EdTech & E-Learning

EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “How to Innovate Marketing in EdTech & E-Learning”