The easiest way to make sales is to earn referrals and testimonials from your customer’s. Customers are usually delighted to provide referrals and testimonials for companies and products that work. That being said, you need to show your appreciation to your customer’s who put their name and reputation on the line for you. If you want your customer’s to keep doing this for you, make sure you show your appreciation. How you show this appreciation could take many forms. You could bring them baked goods or take them out to dinner. Taking them to a sporting event or concert of their choice is a great way to build your relationship. Remember to do a good job for your new customer!
Another thing you could do is to show appreciation is to provide customers a coupon for 15 percent off any item that you sell once their referral has been converted to a sale. I would also provide a thank you note with the coupon. Also, I would develop a point and reward system that encourages your customers to provide you with more referrals. Credit card companies use a rewards and points system when customers make purchases. This can be a model you can copy and implement; depending on your budget. Gift-cards can also be an option.
Remember, word of mouth marketing is a great tool to earn new business. Taking the time to say thank you is well worth the time and effort. Your customer’s have more weight with your prospects than you do! Let your customers help you earn new business. Your existing customer’s are one best sources of new business.
This is why you should reward your customer’s for providing referrals and testimonials.