I covered Automotive Forum New York, the day before the New York International Auto Show. This event connects Automotive thought leaders with Manufacturers and Dealers. Attendees learned about trends and insights in the Automotive industry, focusing on the dealer side of the business. The auto forum started with an economist who analyzed the US EconomyContinue reading “Trends in the US Automotive Industry: Insights from the 2025 New York Auto Forum”
Tag Archives: custexp
Press & Industry Coverage of Salesforce Agentforce Tour in New York
I covered Salesforce AgentForce in New York this past week. This event was organized to showcase Salesforce’s new product Agentforce which is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey. Salesforce Co-Founder & Chief Technology Officer, SlackContinue reading “Press & Industry Coverage of Salesforce Agentforce Tour in New York”
Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a marketplace that already exists. This is true if you are a re-seller or distributor of products andContinue reading “Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales”
Ways to Deliver Value to Customers with Content
Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles. In other words, how do buyers learn best? There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone. Survey Results I surveyedContinue reading “Ways to Deliver Value to Customers with Content”
Social Networks use Online Shopping for New Revenue
Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce. Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on theContinue reading “Social Networks use Online Shopping for New Revenue”
4 Ways to Leverage Word of Mouth
Word of Mouth is a top tool. What customers and prospects say about you determines your success. Word of Mouth Marketing is what your customers and prospects say about you when you are not around. In other words, it’s your reputation in the industry. The best part of this is that you can control WordContinue reading “4 Ways to Leverage Word of Mouth”
10 Key Takeaways from Advertising Week 2019
I covered Advertising Week in New York. Advertising Week is where the best minds of Marketing and Advertising meet to share and learn best practices. Matt Scheckner Global CEO of Advertising Week shares his thoughts at the opening breakfast. View this post on Instagram Matt Scheckner of #AdvertisingWeek shares his thoughts at the opening breakfast. #AWNewYorkContinue reading “10 Key Takeaways from Advertising Week 2019”
How Voice Tech is Innovating Marketing & The Customer Experience
I covered Voice Summit last week at NJIT in Newark, New Jersey. Voice Summit is the largest voice tech conference that brings the conversational design ecosystem together in one place. Last year was the first Voice Summit. It was amazing to see how the industry has advanced in the past year. This year, the conferenceContinue reading “How Voice Tech is Innovating Marketing & The Customer Experience”
Standing Tall in the Face of Rejection
Dealing with rejection in Sales, Marketing, Business, Job Search and Life is rough. I have experienced rejection in various aspects of life. It is important to not take rejection personally. When you are rejected in job search and career; remember that it applies to the specific situation, position, promotion, transfer but not you as aContinue reading “Standing Tall in the Face of Rejection”
Seth Godin’s This is Marketing: What it Means for Brands
Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”
Sales, Marketing & Social Media Today 