image via connections academy.com Creating customer centered presentations that engage customers are essential. Previously I spoke about how to accomplish this. However, another key element to creating both customer centered presentations and digital content is knowledge of buyer learning styles. In other words, how buyers learn best. There are three learning styles, Visual, Auditory & kinesthetic.Continue reading “How to Optimize Presentations & Content to Buyer Learning Styles”
Category Archives: sales
How to Integrate SlideShare into a Marketing Strategy
SlideShare is a great platform for creating original and repuropsed Content. Acquired by LinkedIn, SlideShare is fully integrated with the LinkedIn platform. Slideshare is a social network of its own. Users can follow other users content; similar to LinkedIn. Signing up for a SlideShare account is easy and be done quickly with a LinkedIn account.Continue reading “How to Integrate SlideShare into a Marketing Strategy”
Sales 101: Getting Started
Selling is a very detailed process. There are four basic things that every person in Sales needs to do to be successful. These four things are: 1.belief in your products and services, 2.knowing how to prospect/knowing your target market, 3.knowing how to engage prospects and customers with a message that is compelling 4. the abilityContinue reading “Sales 101: Getting Started”
How to use Marketing to gain customers for your Small Business
How to use Marketing to gain customers for your small business.
Applying marketing strategies to engage with customers while driving product sales.
How LinkedIn can increase its Revenue from Pulse users
image via http://vpngni.s3.amazonaws.com LinkedIn’s long form publishing is a great resource for users of the platform. Users can upload, pictures, videos and share links in their posts. Members can also add up to three tags for SEO purposes. The long form offers the blogging functionality of other platforms such as Blogger, WordPress, tumblr & Medium. However,Continue reading “How LinkedIn can increase its Revenue from Pulse users”
How to use Market Research to Drive Product Sales
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of productsContinue reading “How to use Market Research to Drive Product Sales”
The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet
Trade shows are a great opportunity for brands and whole industries to sell and market their products. I have experienced this first hand during my time in Outside Sales and Marketing. Since then, Social Media has exploded. Last week, I had the privilege of covering the New York Auto show as I do each year.Continue reading “The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet”
Boost Sales and launch Brands with Interview Marketing
When strangers get to know one another for the purpose of friendship, dating, employment, selling and networking; they ask questions about one another. This exchange of questions back and forth is known as an interview. Countless articles and books have been written about selling yourself in a job interview and the like. Now how canContinue reading “Boost Sales and launch Brands with Interview Marketing”
How Laws and Mandates Create and Disrupt Markets
Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. TheContinue reading “How Laws and Mandates Create and Disrupt Markets”
How Dating Reminds Me of My Time in Outside Sales
Dating reminds me of my time as an Outside Sales Rep in New York City. When looking for prospects, I cold call on women at various social venues Bars/Clubs at night, Parks, Stores and the Subway. I network with friends for leads on potential single women and networking. I use various online social networking/dating sitesContinue reading “How Dating Reminds Me of My Time in Outside Sales”
Sales, Marketing & Social Media Today 