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LinkedIn’s long form publishing is a great resource for users of the platform. Users can upload, pictures, videos and share links in their posts. Members can also add up to three tags for SEO purposes. The long form offers the blogging functionality of other platforms such as Blogger, WordPress, tumblr & Medium.
However, the link addresses assigned to the long posts are very long; each user profile is assigned a specific number. Here is the opportunity for LinkedIn to raise more revenue from users. LinkedIn should allow users to buy a custom url or domain. This way users can brand the content they publish on the platform.
Letting users have a custom domain name based on LinkedIn will allow the platforms to compete with other blogging platforms. This will come in handy when sharing the content on other social networks because the content branding will be improved.
Custom domains on LinkedIn is the next step for the platform to become a full blogging site.
Would you purchase a custom domain or url for your content from LinkedIn?
Feel free to comment and share your ideas.