Additional Resources 10 Ways to grow your Audience & Build a Customer Base There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience…www.linkedin.com 25 Sales & Marketing Strategies to Drive Revenue The purpose of the Sales & Marketing functions is to driveContinue reading “Organic Strategies for Growth (Podcast/Video Style)”
Category Archives: sales
Sales, Marketing & Social Media Strategies for Organic Growth
There are many ways to grow a business organically across the organization. Here are strategies, tips and insights to achieve this goal. Sales Dan Galante Small Business Small Business Marketing 101 from Dan Galante Start ups Inbound 4 Basics of Inbound Marketing & Sales from Dan Galante Digital Marketing from Dan Galante Content Marketing SocialContinue reading “Sales, Marketing & Social Media Strategies for Organic Growth”
How Customer Objections are Sales & Marketing Tools
Image via dreamreport.net Many people who are new to Sales think that if a Customer does not ask questions or raise Objections during a Sales call; the Sale is moving forward. They find themselves surprised when the customer does not want to buy when they ask for the order. This assumes the Sales person has the courageContinue reading “How Customer Objections are Sales & Marketing Tools”
How to use Market Research as a Digital Sales & Marketing Tool
Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to studyContinue reading “How to use Market Research as a Digital Sales & Marketing Tool”
How Brands can Serve Challenging Customers & Influencers on Social Media
We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is empowered. Social consumers quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with theContinue reading “How Brands can Serve Challenging Customers & Influencers on Social Media”
How to use Marketing to Build a Great Talent Brand
https://business.linkedin.com/talent-solutions/blog/2012/10/new-employer-brand-research Brands use Marketing to increase Sales, Revenue and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes brands are in competition to get and keep customers, but they are also competing to get and keep great talent. In order for brands to grow,Continue reading “How to use Marketing to Build a Great Talent Brand”
How to be a CMO & Create the Marketing Function of an Organization
image via http://www.ey.com/gl/en/services/advisory/ey-dna-of-sales-and-marketing-leaders-reinvention-of-the-cmo#.WCsll-YrLIU The role of CMO needs to focus on more than just marketing to increase sales as seen in this chart. Image via http://blog.marketo.com/2007/04/are_you_a_cmo_o.html To have success in the CMO role, you need to: get executive buy in on authority and the ability to make changes, otherwise you are doomed to fail. Brand MessageContinue reading “How to be a CMO & Create the Marketing Function of an Organization”
How Businesses will Increase Sales by Improving How they Hire Marketing Staff
image via http://www.slideshare.net/NashvilleTechCouncil/the-power-of-smarketing-40266445 Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales Reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to preventContinue reading “How Businesses will Increase Sales by Improving How they Hire Marketing Staff”
How Brands Can use Cultural Diffusion to Sell & Market Products Abroad
How #Brands Can use #CulturalDiffusion to Sell & Market products Abroad
#CMO #Marketing
Steps to becoming your own Sales Manager with Activity-Based Selling
Image via Salesforce.com In order for Sales Reps to be successful in sales, they need to think like a Sales Manager. To be able to do this they need to be able to track their own numbers and activities in the Sales pipeline. Using a system such as Activity-Based Selling, it is now possible toContinue reading “Steps to becoming your own Sales Manager with Activity-Based Selling”
Sales, Marketing & Social Media Today 