I covered the Digital Marketing World Forum in New York this past week. There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation. My key insights were: 1. To improve customer retention, brands need to understand their customers toContinue reading “5 Key Strategies from Digital Marketing World Forum 2019”
Category Archives: sales
Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY
I covered TechDay in New York City at the Jacob Javits Center this past Friday. TechDay gives attendees the opportunity to discover the latest technologies and innovate startups. Organizers of the event offered the opportunity to: network with Venture Capitalists, Accelerators listen to Tech Talks, Fireside chats and pitch your Start up. Attendees also canContinue reading “Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY”
New Jersey Innovation in Action at Venture Conference
I had the privilege of covering the Venture Conference in Newark, NJ this past Thursday. James Barrood, President of the NJ Tech Council opened the conference. The conference was held at NJIT; a school that prides itself on preparing its student for STEM careers. NJIT is helping to innovate New Jersey. NJIT President Joel Bloom discussedContinue reading “New Jersey Innovation in Action at Venture Conference”
Standing Tall in the Face of Rejection
Dealing with rejection in Sales, Marketing, Business, Job Search and Life is rough. I have experienced rejection in various aspects of life. It is important to not take rejection personally. When you are rejected in job search and career; remember that it applies to the specific situation, position, promotion, transfer but not you as aContinue reading “Standing Tall in the Face of Rejection”
Seth Godin’s This is Marketing: What it Means for Brands
Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”
Takeaways from Salesforce World Tour
Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience. Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing. Customer Experience Marketing Data 65 % of Consumers say their loyalty is influenced by companies sending personalized messages. 52% of Customers are likely to switchContinue reading “Takeaways from Salesforce World Tour”
Key Insights from the World Business Forum
I recently has the privilege to cover the World Business Forum in NYC last week. There were so many great panels and top business minds at the event. I want to highlight some of my favorites. 1. Seth Godin’s talk on Marketing where he discusses How today’s Marketer needs to be both remarkable and generous.Continue reading “Key Insights from the World Business Forum”
4 Key Insights from DMWF
Last week I covered the Digital & Social Marketing Conference in New York. There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were: 1. Influencer Marketing is growing and it is up to brands to get it right. 2.Brands need to use Social Listening to understand their Customers if theyContinue reading “4 Key Insights from DMWF”
How to Innovate Marketing
Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How to Innovate Marketing”
An Inside Look at the 2018 NY Auto Show
There are many exhibits at the New York Auto Show that showcased innovations and technological advances in the automotive industry. After two days of coverage on the press preview days, I am going to share my favorite product unveils and displays. This year, I also did a video walk through of the show floor to provideContinue reading “An Inside Look at the 2018 NY Auto Show”
Sales, Marketing & Social Media Today 