Author Archives: Dan Galante

4 Examples of How Social Media platforms can increase Revenue & Engagement

I have examined 4 ways how social networks can increase user revenue & engagement. The last is how a brand partnered with a Social Network to drive product sales. Publishing/Marketing/Branding 1.Why all Social Networks should build a Publishing Platform Social Networks are great places to discuss and share ideas. While many networks have developed variousContinue reading “4 Examples of How Social Media platforms can increase Revenue & Engagement”

My Marketing Insights Part 2 Brand Marketing/Marketing Strategy/Trade Shows

Below is the second installment of my marketing insights by topic. Brand Marketing/Marketing Strategy 7 Steps to Building the Brands of the Future Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference inContinue reading “My Marketing Insights Part 2 Brand Marketing/Marketing Strategy/Trade Shows”

My Digital Marketing/Social Media/Content Marketing Insights Part 1

Below are my topic marketing insights by topic. Digital Marketing/Social Media/Content Marketing How to Get Started on Social Media Today, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing  an opportunity. The major Social networks are LinkedIn, Twitter ,Facebook tumblr, &Continue reading “My Digital Marketing/Social Media/Content Marketing Insights Part 1”

How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation

Content Marketing is a great way to connect and engage with potential customers. Only through thoughtful connecting and engagement with others will you be able to obtain quality leads and create demand for your products. Making people want to connect with you on Social Networks is the key to uncovering any needs they may have.Continue reading “How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation”

How Tech is Disrupting Marketing

 image via bizdom.com The goal of marketing is to help drive products sales. However, we cannot blindly follow the model of marketing & advertising of the 1960’s. Today, consumers have more access to more information than ever before. As a result, Marketers and brands do not control the conversation like they once did. Hitting consumersContinue reading “How Tech is Disrupting Marketing”

How LinkedIn can increase its Revenue from Pulse users

image via http://vpngni.s3.amazonaws.com LinkedIn’s long form publishing is a great resource for users of the platform. Users can upload, pictures, videos and share links in their posts. Members can also add up to three tags for SEO purposes. The long form offers the blogging  functionality of other platforms such as Blogger, WordPress, tumblr & Medium. However,Continue reading “How LinkedIn can increase its Revenue from Pulse users”

How YouTube can increase Revenue & Engagement from Its Mobile App

YouTube is a great platform. It has been very beneficial to me. I enjoy using the app on my mobile device as well. However, the app on mobile devices can be improved. YouTube is a great video app, but remember, that video contains audio as well. I mention this because when using YouTube on myContinue reading “How YouTube can increase Revenue & Engagement from Its Mobile App”

How to use Market Research to Drive Product Sales

Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of productsContinue reading “How to use Market Research to Drive Product Sales”

5 Ways to Optimize Your LinkedIn Profile for Storytelling

A LinkedIn profile is a great opportunity to show case who you are and what you can do for others.  To effectively show case yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? ThereContinue reading “5 Ways to Optimize Your LinkedIn Profile for Storytelling”