Where’s the Beef?

The prices of Beef have sky rocketed lately. I went out to dinner at a popular restaurant in New York City and the size of the steak I usually get; shrank to about half of the size for roughly the same amount of money. That is a hugh price increase! Has anyone else noticed aContinue reading “Where’s the Beef?”

The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet

Trade shows are a great opportunity for brands and whole industries to sell and market their products. I have experienced this first hand during my time in Outside Sales and Marketing. Since then, Social Media has exploded. Last week, I had the privilege of covering the New York Auto show as I do each year.Continue reading “The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet”

Why Less is More when Presenting with Slides

Getting people to pay attention to your message and brand is becoming increasingly difficult in today’s attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many ofContinue reading “Why Less is More when Presenting with Slides”

Boost Sales and launch Brands with Interview Marketing

When strangers get to know one another for the purpose of friendship, dating, employment, selling and networking; they ask questions about one another. This exchange of questions back and forth is known as an interview. Countless articles and books have been written about selling yourself in a job interview and the like. Now how canContinue reading “Boost Sales and launch Brands with Interview Marketing”

How Laws and Mandates Create and Disrupt Markets

Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. TheContinue reading “How Laws and Mandates Create and Disrupt Markets”

Surviving & Thriving through Cold Calls, Sales Objections & Rejection

Cold Calling Whether you are a veteran or if you are new in sales, you will have to make cold calls to build your customer base. Many sales people dread making cold calls. However, if you approach it the right way; cold calling can be a great way to develop your selling skills and forgeContinue reading “Surviving & Thriving through Cold Calls, Sales Objections & Rejection”

My Top 10 Sales, Marketing & Social Media Articles of 2014

As the year is winding down, I wanted to share with you the top 10 articles from 2014 my blog. Based on the readership the honors go to: 1 Why Brands Should Use Visual Story Telling They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story withContinue reading “My Top 10 Sales, Marketing & Social Media Articles of 2014”