How YouTube can increase Revenue & Engagement from Its Mobile App

YouTube is a great platform. It has been very beneficial to me. I enjoy using the app on my mobile device as well. However, the app on mobile devices can be improved.

YouTube is a great video app, but remember, that video contains audio as well. I mention this because when using YouTube on my mobile device, it is the only thing that I can use when the app is open. Although it is okay when watching a video, listening to music or an audio track; you cannot listen to an audio track  in the background. Apps such as Audible and other MP3 players on mobile devices offer this functionality.

If YouTube would allow its app to be used in conjunction with other apps on mobile devices, it would be used more


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often. If the app is used more often, the app could generate more advertising revenue because more eyeballs and ears would be focused on content for a longer time. In other words, YouTube’s users would be more engaged with content on the app.

How do you use YouTube on your mobile device?

Do you think the app could be improved?

Feel free to comment and share your thoughts.

Published by Dan Galante

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual produce better results in these areas. Feel free to send me your questions. The blog is published on WordPress and Tumblr along with the LinkedIn publishing platform.

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