How YouTube can increase Revenue & Engagement from Its Mobile App

YouTube is a great platform. It has been very beneficial to me. I enjoy using the app on my mobile device as well. However, the app on mobile devices can be improved.

YouTube is a great video app, but remember, that video contains audio as well. I mention this because when using YouTube on my mobile device, it is the only thing that I can use when the app is open. Although it is okay when watching a video, listening to music or an audio track; you cannot listen to an audio track  in the background. Apps such as Audible and other MP3 players on mobile devices offer this functionality.

If YouTube would allow its app to be used in conjunction with other apps on mobile devices, it would be used more

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image via lh4.googleusercontent.com

often. If the app is used more often, the app could generate more advertising revenue because more eyeballs and ears would be focused on content for a longer time. In other words, YouTube’s users would be more engaged with content on the app.

How do you use YouTube on your mobile device?

Do you think the app could be improved?

Feel free to comment and share your thoughts.

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