I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li’s #Bizheroes Chat. Here are 7 Takeaways in case you missed the chat: Q1. How do we start building an audience in LinkedIn? What are the first steps? The first thing you can do to start building a LinkedIn audience is toContinue reading “7 Takeaways from My Paper.li #Bizheroes Chat”
Tag Archives: content marketing
Customer Marketing: What We Can Learn from Actors
Image via Garrison Everest When Actors land a role to play, they need to memorize their lines but for their delivery to be believable, they need to become the character. Actors become the character they play by doing research. This research is conducted by: reading books/watching videos about the life of the character, conducting interviewsContinue reading “Customer Marketing: What We Can Learn from Actors”
Inbound 101
Recently, I became certified by Hubspot in Inbound Methodology. I want to define Inbound Marketing. Inbound Marketing is Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos & SEO. Inbound Marketing is very different from OutboundContinue reading “Inbound 101”
WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article
WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”
How to Integrate SlideShare into a Marketing Strategy
SlideShare is a great platform for creating original and repuropsed Content. Acquired by LinkedIn, SlideShare is fully integrated with the LinkedIn platform. Slideshare is a social network of its own. Users can follow other users content; similar to LinkedIn. Signing up for a SlideShare account is easy and be done quickly with a LinkedIn account.Continue reading “How to Integrate SlideShare into a Marketing Strategy”
5 Ways Marketers Can Use Web Analytics for Free
image via https://marketingtruth.wordpress.com/category/analytics/ There are plenty of ways for marketers to measure the reach of their content and track customer behavior with marketing analytics. Many of these resources can prove to be quite expensive but in some cases make sense to purchase. However, there are plenty of free sources for marketing analytics. 1. Google AnalyticsContinue reading “5 Ways Marketers Can Use Web Analytics for Free”
How to use Marketing to gain customers for your Small Business
How to use Marketing to gain customers for your small business.
Applying marketing strategies to engage with customers while driving product sales.
Content Marketing 360
Creating & Executing an engaging Marketing Strategy for Lead Gen & Demand Gen organically. A how to guide on getting started. About the Author Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.Continue reading “Content Marketing 360”
How to Repurpose your Blog Content
image via bluepolointeractive.com High quality content created on a blog has amazing potential to be shared, increasing blog readership. However, just creating content; sharing it in its original form on many channels multiple times will continue to yield diminishing results. Results are diminishing because Social Networks and the blog-sphere continue to be bombarded with content.Continue reading “How to Repurpose your Blog Content”
How Brands can use Customer Service & Sales Teams to improve Content Marketing
image via content marketing institute Marketing is being disrupted by technology. The technology comes in the form of new social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. CompetitionContinue reading “How Brands can use Customer Service & Sales Teams to improve Content Marketing”
Sales, Marketing & Social Media Today 