I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li’s #Bizheroes Chat. Here are 7 Takeaways in case you missed the chat: Q1. How do we start building an audience in LinkedIn? What are the first steps? The first thing you can do to start building a LinkedIn audience is toContinue reading “7 Takeaways from My Paper.li #Bizheroes Chat”
Category Archives: Social Media
Why Inbound Marketing Should Not Take a Back Seat to Current Customers
Inbound Marketing is a valuable strategy businesses can use to obtain new customers. Inbound Marketing is defined as Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos & SEO. In a prior article, I outline the 4Continue reading “Why Inbound Marketing Should Not Take a Back Seat to Current Customers”
Customer Marketing: What We Can Learn from Actors
Image via Garrison Everest When Actors land a role to play, they need to memorize their lines but for their delivery to be believable, they need to become the character. Actors become the character they play by doing research. This research is conducted by: reading books/watching videos about the life of the character, conducting interviewsContinue reading “Customer Marketing: What We Can Learn from Actors”
WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article
WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”
How to Integrate SlideShare into a Marketing Strategy
SlideShare is a great platform for creating original and repuropsed Content. Acquired by LinkedIn, SlideShare is fully integrated with the LinkedIn platform. Slideshare is a social network of its own. Users can follow other users content; similar to LinkedIn. Signing up for a SlideShare account is easy and be done quickly with a LinkedIn account.Continue reading “How to Integrate SlideShare into a Marketing Strategy”
How to use Marketing to gain customers for your Small Business
How to use Marketing to gain customers for your small business.
Applying marketing strategies to engage with customers while driving product sales.
Content Marketing 360
Creating & Executing an engaging Marketing Strategy for Lead Gen & Demand Gen organically. A how to guide on getting started. About the Author Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.Continue reading “Content Marketing 360”
How to Repurpose your Blog Content
image via bluepolointeractive.com High quality content created on a blog has amazing potential to be shared, increasing blog readership. However, just creating content; sharing it in its original form on many channels multiple times will continue to yield diminishing results. Results are diminishing because Social Networks and the blog-sphere continue to be bombarded with content.Continue reading “How to Repurpose your Blog Content”
Content Curation: 4 Ways to Improve your Content Marketing Results
image via wonacotpr.com Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curationContinue reading “Content Curation: 4 Ways to Improve your Content Marketing Results”
How to Write & Publish Compelling Content on LinkedIn
image via https://i2.wp.com/animoto.com/blog/wp-content/uploads/2014/11/Screen-Shot- Writing on LinkedIn’s long form post is similar to writing blog posts. Your goal is to engage your readers & build an audience. Let’s explore the features of the LinkedIn publishing platform. The Structure of the LinkedIn long form Title The platform provides a place for a title. Tool Bar Underneath the title,Continue reading “How to Write & Publish Compelling Content on LinkedIn”
Sales, Marketing & Social Media Today 