Inbound Marketing is a valuable strategy businesses can use to obtain new customers. Inbound Marketing is defined as Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos & SEO. In a prior article, I outline the 4Continue reading “Why Inbound Marketing Should Not Take a Back Seat to Current Customers”
Category Archives: digital marketing
Customer Marketing: What We Can Learn from Actors
Image via Garrison Everest When Actors land a role to play, they need to memorize their lines but for their delivery to be believable, they need to become the character. Actors become the character they play by doing research. This research is conducted by: reading books/watching videos about the life of the character, conducting interviewsContinue reading “Customer Marketing: What We Can Learn from Actors”
How Amazon is Disrupting the Product Restocking Market
Image via http://www3.pcmag.com/media/images/462223-amazon-dash-button-tide-810.jpg?thumb=y&width=740&height=426 In 2015, Amazon launched a Dash Replacement Service. The service offered with home appliances with built in connected API’s with the option of reordering dish soap and detergent. Since early 2015 brands such as Brother International, General Electric, Gmate have partnered with the online retailer. Even Samsung has partnered up with Amazon to allowContinue reading “How Amazon is Disrupting the Product Restocking Market”
WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article
WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”
5 Ways Marketers Can Use Web Analytics for Free
image via https://marketingtruth.wordpress.com/category/analytics/ There are plenty of ways for marketers to measure the reach of their content and track customer behavior with marketing analytics. Many of these resources can prove to be quite expensive but in some cases make sense to purchase. However, there are plenty of free sources for marketing analytics. 1. Google AnalyticsContinue reading “5 Ways Marketers Can Use Web Analytics for Free”
How to use Marketing to gain customers for your Small Business
How to use Marketing to gain customers for your small business.
Applying marketing strategies to engage with customers while driving product sales.
Content Marketing 360
Creating & Executing an engaging Marketing Strategy for Lead Gen & Demand Gen organically. A how to guide on getting started. About the Author Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.Continue reading “Content Marketing 360”
How to Repurpose your Blog Content
image via bluepolointeractive.com High quality content created on a blog has amazing potential to be shared, increasing blog readership. However, just creating content; sharing it in its original form on many channels multiple times will continue to yield diminishing results. Results are diminishing because Social Networks and the blog-sphere continue to be bombarded with content.Continue reading “How to Repurpose your Blog Content”
How Brands can use Customer Service & Sales Teams to improve Content Marketing
image via content marketing institute Marketing is being disrupted by technology. The technology comes in the form of new social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. CompetitionContinue reading “How Brands can use Customer Service & Sales Teams to improve Content Marketing”
Content Curation: 4 Ways to Improve your Content Marketing Results
image via wonacotpr.com Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curationContinue reading “Content Curation: 4 Ways to Improve your Content Marketing Results”
Sales, Marketing & Social Media Today 