How Amazon is Disrupting the Product Restocking Market

Image via http://www3.pcmag.com/media/images/462223-amazon-dash-button-tide-810.jpg?thumb=y&width=740&height=426 In 2015, Amazon launched a Dash Replacement Service. The service offered with home appliances with built in connected API’s with the option of reordering dish soap and detergent. Since early 2015 brands such as Brother International, General Electric, Gmate have partnered with the online retailer. Even Samsung has partnered up with Amazon to allowContinue reading “How Amazon is Disrupting the Product Restocking Market”

How to use Marketing to gain customers for your Small Business

How to use Marketing to gain customers for your small business.
Applying marketing strategies to engage with customers while driving product sales.

How Brands can use Customer Service & Sales Teams to improve Content Marketing

image via content marketing institute Marketing is being disrupted by technology. The technology comes in the form of new social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. CompetitionContinue reading “How Brands can use Customer Service & Sales Teams to improve Content Marketing”

How to use Engagement to Generate Leads at Trade Shows

image via mediashower.com It is important to attend industry trade shows either as an exhibitor or an attendee. Trade shows are a great way to keep up to date with trends in your industry. This will allow you to improve your product knowledge and assess the needs of customers in the market place. Trade showsContinue reading “How to use Engagement to Generate Leads at Trade Shows”

How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation

Content Marketing is a great way to connect and engage with potential customers. Only through thoughtful connecting and engagement with others will you be able to obtain quality leads and create demand for your products. Making people want to connect with you on Social Networks is the key to uncovering any needs they may have.Continue reading “How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation”

How to use Market Research to Drive Product Sales

Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of productsContinue reading “How to use Market Research to Drive Product Sales”

How Laws and Mandates Create and Disrupt Markets

Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. TheContinue reading “How Laws and Mandates Create and Disrupt Markets”

Surviving & Thriving through Cold Calls, Sales Objections & Rejection

Cold Calling Whether you are a veteran or if you are new in sales, you will have to make cold calls to build your customer base. Many sales people dread making cold calls. However, if you approach it the right way; cold calling can be a great way to develop your selling skills and forgeContinue reading “Surviving & Thriving through Cold Calls, Sales Objections & Rejection”