Key Insights from Digital Agency Expo

I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019. Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo. In his opening talk how to recession-proofContinue reading “Key Insights from Digital Agency Expo”

EdSurge ImmersionNYC: My Take

@EdSurge ImmersionNYC: My Take

5 Key Strategies from Digital Marketing World Forum 2019

I covered the Digital Marketing World Forum in New York this past week. There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation. My key insights were: 1. To improve customer retention, brands need to understand their customers toContinue reading “5 Key Strategies from Digital Marketing World Forum 2019”

How Voice Tech is Innovating Marketing & The Customer Experience

I covered Voice Summit last week at NJIT in Newark, New Jersey. Voice Summit is the largest voice tech conference that brings the conversational design ecosystem together in one place. Last year was the first Voice Summit. It was amazing to see how the industry has advanced in the past year. This year, the conferenceContinue reading “How Voice Tech is Innovating Marketing & The Customer Experience”

Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY

I covered TechDay in New York City at the Jacob Javits Center this past Friday. TechDay gives attendees the opportunity to discover the latest technologies and innovate startups. Organizers of the event offered the opportunity to: network with Venture Capitalists, Accelerators listen to Tech Talks, Fireside chats and pitch your Start up. Attendees also canContinue reading “Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY”

New Jersey Innovation in Action at Venture Conference

I had the privilege of covering the Venture Conference in Newark, NJ this past Thursday. James Barrood, President of the NJ Tech Council opened the conference. The conference was held at NJIT; a school that prides itself on preparing its student for STEM careers. NJIT is helping to innovate New Jersey. NJIT President Joel Bloom discussedContinue reading “New Jersey Innovation in Action at Venture Conference”

Standing Tall in the Face of Rejection

Dealing with rejection in Sales, Marketing, Business, Job Search and Life is rough. I have experienced rejection in various aspects of life. It is important to not take rejection personally. When you are rejected in job search and career; remember that it applies to the specific situation, position, promotion, transfer but not you as aContinue reading “Standing Tall in the Face of Rejection”

Seth Godin’s This is Marketing: What it Means for Brands

Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”

Takeaways from Salesforce World Tour

Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience. Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing. Customer Experience Marketing Data 65 % of Consumers say their loyalty is influenced by companies sending personalized messages. 52% of Customers are likely to switchContinue reading “Takeaways from Salesforce World Tour”

Key Insights from the World Business Forum

I recently has the privilege to cover the World Business Forum in NYC last week. There were so many great panels and top business minds at the event. I want to highlight some of my favorites. 1. Seth Godin’s talk on Marketing where he discusses How today’s Marketer needs to be both remarkable and generous.Continue reading “Key Insights from the World Business Forum”