4 Key Insights from DMWF

Last week I covered the Digital & Social Marketing Conference in New York. There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were: 1. Influencer Marketing is growing and it is up to brands to get it right. 2.Brands need to use Social Listening to understand their Customers if theyContinue reading “4 Key Insights from DMWF”

8 Takeaways from Advertising Week 2018

This week, I covered Advertising Week in New York. There were amazing panels.  My key takeaways from Advertising Week were: CMOs need a wide array of skills sets from Storytelling to Data Analysis to owning a P&L statement much like CEOs and other General Managers if they want to survive and thrive in today changing landscape.Continue reading “8 Takeaways from Advertising Week 2018”

Using Marketing to Innovate the Organization

The purpose of the Sales and Marketing functions is to drive revenue for the organization. Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers. 1.Market Research & CompetitorContinue reading “Using Marketing to Innovate the Organization”

How Voice is Changing Marketing & Customer Experience

I recently covered  Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place. The conference was hosted at New Jersey Institute of Technology. I was amazed about the impact voice technology will have on our lives. According to comscore.com, Voice search will account for 50 % of allContinue reading “How Voice is Changing Marketing & Customer Experience”

How to Innovate Marketing

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How to Innovate Marketing”

How to Innovate Marketing in EdTech & E-Learning

EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “How to Innovate Marketing in EdTech & E-Learning”

Organic Strategies for Growth (Podcast/Video Style)

Additional Resources 10 Ways to grow your Audience & Build a Customer Base There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience…www.linkedin.com 25 Sales & Marketing Strategies to Drive Revenue The purpose of the Sales & Marketing functions is to driveContinue reading “Organic Strategies for Growth (Podcast/Video Style)”

Sales, Marketing & Social Media Strategies for Organic Growth

There are many ways to grow a business organically across the organization. Here are strategies, tips and insights to achieve this goal. Sales Dan Galante Small Business Small Business Marketing 101 from Dan Galante Start ups Inbound 4 Basics of Inbound Marketing & Sales from Dan Galante Digital Marketing from Dan Galante Content Marketing SocialContinue reading “Sales, Marketing & Social Media Strategies for Organic Growth”

What Brand Safety Means for Brands, Advertisers & Agencies

2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017. Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value ofContinue reading “What Brand Safety Means for Brands, Advertisers & Agencies”

Ways to use Marketing to Improve Customer Experience & Customer Journey

http://www.interaction-design.org The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. MobileContinue reading “Ways to use Marketing to Improve Customer Experience & Customer Journey”